Live one-day business training created specifically for force-free dog trainers and behaviourists
Live one-day business training created specifically for force-free dog trainers and behaviourists
STOP WINGING IT / ONE-DAY LIVE ONLINE TRAINING FOR FORCE-FREE DOG TRAINERS + BEHAVIOURISTS
YOUR SERVICES SHOULD BE SELLING.
SO WHY AREN'T THEY?
You have services. You know who you want to help. But sales are still inconsistent.
Spend one live training day finding where people are getting lost between discovering your business and actually buying and what you need to fix first.
Next date:
Thursday 17th September 2026 | 10am - 3pm UK | Zoom
£99. on zoom. 10am-3pm UK
BRING US THE BUSINESS THAT “SHOULD” BE WORKING. LEAVE KNOWING WHERE IT’S LOSING PEOPLE AND WHAT TO CHANGE FIRST.
THE ONE DAY INTENSIVE
STOP
WINGING
IT
A practical, live one-day intensive
to help you understand how the
important parts of your dog
business fit together - and what
needs to happen next.
WHERE
LIVE
ONLINE
DATE
DATE TO BE ANNOUNCED
TIME
LIVE
ONLINE
YOUR PLACE
£49
ONE DAY. SIX BIG DECISIONS.
NO MORE RANDOM FIXES.
LET'S MAKE THIS CLEAR
What are you
actually buying?
Stop Winging It is a practical, guided strategy day - not a
day of sitting and collecting more business information.
Across the day, we’ll take you through some of the core CBA
frameworks we use to help force-free dog trainers make sense
of the business they are trying to build.
You’ll use those frameworks to look at your own business,
make some important decisions and identify the area that
needs your attention first.
During the morning
Direction, clients
and your offer
You’ll step back from this week’s diary and look at the bigger picture:
→ What you are actually trying to build
→ The beliefs influencing the decisions you
make
→ The clients and type of work you want more
of
→ What you could sell that those people will
understand and want
During the afternoon
Enquiries, sales and your next priority
You’ll look at what happens after somebody shows an interest in working with you:
→ How you currently handle enquiries
→ How confidently you position your service
and its price
→ Whether you have a clear, repeatable sales
process
→ Where potential clients may currently be
disappearing
You’ll then use the CBA business audit to assess the whole business and decide what needs your attention first.
This is the point of the day
Step back. See
the whole
business. Stop guessing.
Stop Winging It is a live one-day business strategy intensive that
helps you step back from the daily running of your business and
make sense of how it is actually supposed to work.
You will not build your entire business in one day.
But you will understand the decisions sitting behind it, how the key
parts connect and what needs to happen next instead of continuing
to try random things and hoping something finally works.
During the day, we’ll help you get clearer on:
✓ What you want the business to become and what it needs to give you
✓ The type of clients and work you genuinely want more of
✓ What you can sell that those people will understand and want
✓ Whether what you sell makes sense for the client and the business you
are trying to build
✓ What needs to happen between somebody enquiring and becoming a
paying client
✓ The beliefs about money, selling and your own value that may be
influencing your decisions
✓ What is already working across your business
✓ Which part needs your attention most
✓ What you need to focus on next
Live online
THURSDAY 17th SEPTEMBER · 10am–3pm UK
One focused day. One connected strategy. £99.
What you’ll learn
Here’s what we’ll work
through during the day
Six connected parts of your business - worked through across the
morning and afternoon using the core CBA frameworks.
01 What are you actually trying to build?
Most business decisions are made in response to what is
happening right now.
If the diary is quiet, you look for more enquiries.
If it is full, you focus entirely on delivering the work.
If somebody asks for a new service, you consider creating it.
If another trainer launches something, you wonder whether
you should have one too.
But very few dog trainers have stopped and decided what
they want the finished business to look like.
During this first part of the day, we’ll help you think beyond this week’s diary and consider:
→ What you want your business to be known for
→ The work you want it to do
→ The role you want to have within it
→ The income you want it to create
→ How you want it to fit around the rest of your life
→ What success actually means to you
This gives you something more useful than a vague ambition to “be busier” or “make more money”.
It gives you a destination against which future decisions can be measured.
02 What do you believe is possible?
You can set a revenue goal.
That doesn’t mean you believe you can achieve it.
You might immediately think:
“Nobody will pay that.”
“I’d have to work constantly.”
“There aren’t enough clients in my area.”
“I’m not experienced enough.”
“Making that much money would
mean putting profit before welfare.”
Those thoughts affect what you charge, what you create,
how you speak about your services and whether you take
action at all.
We’ll help you look at the beliefs underneath your current decisions:
→ What do you believe about business?
→ How does that make you feel?
→ What do you do when you feel that way?
→ What results does that action create?
→ What is the belief trying to protect you from?
→ Where did that view originally come from?
This isn’t about pretending fear doesn’t exist.
It is about recognising when an old belief is deciding what
your business is allowed to become.
03 Which clients and type of work do you want more of?
You may currently offer puppy classes, adolescent classes,
one-to-ones, behaviour consultations, recall workshops,
loose-lead sessions and anything else somebody asks you
for.
That gives people plenty of options.
It doesn’t necessarily give them a clear reason to choose
you.
People don’t always buy the most qualified or technically
brilliant dog trainer.
They buy the person they believe understands the
particular problem they are living with.
We’ll help you explore:
→ The work you most enjoy and want to do more of
→ The problems you are particularly well placed to solve
→ The people you want more enquiries from
→ The outcome those people are looking for
→ Why they would trust you to help
→ What you want to become known for
This does not mean picking one thing and being forced to do it forever.
It means becoming clear enough that the right people can recognise that your service is for them.
04 What are you actually asking people to buy?
You’ll explore:
→ The specific problem your service addresses
→ The outcome the client wants
→ The starting point they are currently at
→ What needs to happen to get them to the outcome
→ What support you need to provide
→ How that support could be packaged
→ Whether the service makes sense for the client and the
business you are trying to build
You’ll begin developing one clearer service that makes sense for the client and for the business.
05 What happens when somebody enquires?
Getting an enquiry does not automatically create a client.
What currently happens when someone contacts you?
Do they receive an automated email?
Do you send a price list?
Do they book a call?
Do you follow up?
Do you know whether they are right for your service?
Or do you send the information and wait to see whether they come back?
We’ll look at the four areas behind a professional sales process:
Qualification: Can you help this person, do they want your help and are you a good fit for one another?
Positioning the money: How confidently do you explain the investment and what assumptions are you making about what they can afford?
Professional sales skills: Can you lead a useful conversation, ask the right questions and make an appropriate recommendation?
A repeatable process: Do you know the steps somebody takes from first enquiry to paying client?
This isn’t about scripts, pressure or persuading everybody to buy.
It is about creating a clear, professional way to help the right people make a decision.
06 What does your business need next?
Towards the end of the day, you’ll assess the wider business across four areas:
You: How you think, make decisions, lead yourself, protect your time and define success.
Strategy and systems: How clearly the business is structured, whether your services make sense and whether you know what creates results.
Marketing and visibility: How people find you, whether they understand your value and whether your marketing creates enquiries.
Sales and money: How enquiries become clients, how you talk about money and whether you know what needs to sell to reach your goals.
You’ll score where your business is now, consider what a much stronger version would look like and identify which area needs attention most.
You will probably find several things you could improve.
The aim is not to leave feeling as though you have another 40 jobs.
It is to understand which one needs to come first.
Bringing it together
By the end of the day, you’ll
understand your business in a
completely different way.
01
You’ll know what you’re actually trying to build rather than only thinking about the next booking.
02
You’ll have a clearer idea of the clients and type of work you want more of, without feeling like you have to choose one tiny niche and stay there forever.
03
You’ll have started shaping one service around something people genuinely want help with, rather than simply selling blocks of your time.
04
You’ll understand how one clearer service could fit into the wider business you are trying to build.
05
You’ll have looked properly at what happens when somebody enquires, how confidently you talk about money and where potential clients may currently be disappearing.
06
And you’ll have assessed the whole business across You, Strategy and Systems, Marketing and Visibility, and Sales and Money so you can identify the area that needs your attention most.
No ridiculous
promises.
You won’t leave with your entire business completed in one day.
That would be a ridiculous promise.
But you will leave understanding how the important parts fit together, what has been missing and what needs to happen next.
Instead of going back to your business with another 40 ideas, you’ll go back knowing which thing needs to come first.
Practical live training created specifically for force-free dog trainers and behaviourists.
The dog business strategy intensive
Stop
Winging
IT
One live day to stop reacting to whichever part of your business
feels loudest - and start making decisions that actually connect.
WHERE
LIVE ONLINE
Date
Date to be announced
Time
10am–3pm UK
Your place
£49