YOU KNOW THE DOGS INSIDE OUT. NOW LEARN THE BUSINESS BIT THAT GOES WITH IT.
The book for passionate, force-free dog trainers who want a steady income, more breathing space, and a business that feels as rewarding and ethical as the work you love, is here!
YOU KNOW THE DOGS INSIDE OUT.
NOW LEARN THE BUSINESS BIT THAT GOES WITH IT.
The book for passionate, force-free dog trainers who want a steady income, more breathing space, and a business that feels as rewarding and ethical as the work you love,
is here!
CANINE BUSINESS ACADEMY HAS BEEN FEATURED IN:
IF YOU HAVE A PET BUSINESS,
BUY THIS BOOK!
"As someone in pet business for many years, this book really opened my eyes and advised how to really succeed! Jo and Vicky are the best!"
Kelly
A REALLY GREAT READ!
"For new dog trainers or existing trainers wishing to next their business to the next level. Full of real, practical advice and made me implement a few new things, into my business. I highly recommend this book."
Nathan D
BRILLIANTLY WRITTEN!
"Loved this book. Full of excellent advice and written in a supportive manner that really feels like Vicky and Jo are there with you."
A wheels
GREAT READ FOR DOG BUSINESS PROFESSIONALS!
"Lots of practical take aways and insights that are immediately actionable!"
James Houghton
This book gives you the roadmap for doing business on purpose with a simple, proven way to create stability, clarity, and confidence without losing the heart of what you do.
You'll learn:
- How to build sustainable, predictable income
- How to make sense of your numbers and pricing so you can plan ahead
- How to utilise your energy more purposefully into things that actually move your business forward
- How to price and sell without feeling guilty
- How to handle money conversations with honesty, confidence and integrity, without feeling awkward or pushy
- How to find clients who you love working with
- How to recognise who fits your way of working and build a client base that fits with your values
- How to get clear on how to talk about what you do and where to show up so people can find you
- How to create systems that are right for you
- How to put a simple structure in place that stops the admin overwhelm
This book gives you the roadmap for doing business on purpose with a simple, proven way to create stability, clarity, and confidence without losing the heart of what you do.
You'll learn:
- How to build sustainable, predictable income
- How to make sense of your numbers and pricing so you can plan ahead
- How to utilise your energy more purposefully into things that actually move your business forward
- How to price and sell without feeling guilty
- How to handle money conversations with honesty, confidence and integrity, without feeling awkward or pushy
- How to find clients who you love working with
- How to recognise who fits your way of working and build a client base that fits with your values
- How to get clear on how to talk about what you do and where to show up so people can find you
- How to create systems that are right for you
- How to put a simple structure in place that stops the admin overwhelm
ORDER YOUR COPY OF THE BOOK TODAY TO GET THESE EXCLUSIVE BONUSES...
BONUS #1:
Instant Digital Download of the Book
Start reading straight away, no need to wait for the post.
You’ll get the full digital version in your inbox the moment you order so you can immediately begin applying our simple, real-lived experience in creating a dog business that works.
BONUS #2:
Access to a Money Masterclass
FREE access to one of our most popular trainings.
A practical, honest session on money, pricing, and profit.
We’ll help you understand what your numbers really mean, price with confidence, and make decisions that feel right for you and your dog training business.
BONUS #1:
Instant Digital Download of the Book
Start reading straight away, no need to wait for the post.
You’ll get the full digital version in your inbox the moment you order so you can immediately begin applying our simple, real-lived experience in creating a dog business that works.
BONUS #2:
Access to a Money Masterclass
FREE access to one of our most popular trainings.
A practical, honest session on money, pricing, and profit.
We’ll help you understand what your numbers really mean, price with confidence, and make decisions that feel right for you and your dog training business.
ORDER YOUR COPY OF THE BOOK TODAY AND RECEIVE YOUR FREE BONUSES WILL BE SENT STRAIGHT TO YOUR INBOX AFTER CHECKOUT 👇🏻
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Summary
Meet the Authors:
Jo Moorcroft & Vicky Davies
Between us, we bring over 27 years of experience running dog training and behaviour businesses, and we know the struggles of doing it all.
We each built a six-figure dog training business, but the road there wasn’t easy.
Jo's story...
Jo grew her local dog training business into six figures while also home-educating two young boys, completing a full-time university degree, and caring for her mum through the rapid decline of Alzheimer’s, all while building Canine Business Academy. She knows exactly what it feels like to juggle everything and still keep moving forward.
Vicky's story
Vicky spent 14 years running puppy classes, adolescent classes, adult classes, ad-hoc 1:1s, hoopers, and canine massage (the list could go on). But it came at the cost of exhaustion and no time for herself. By shifting her mindset and business model, she created a way of working that served her clients better and gave her more time with her husband, her dogs, and even a social life again.
Through mentoring other trainers, we started to see a clear pattern; the same journey we’d both lived through ourselves and seen other businesses in other industries go through. That pattern became The 4 Phases of Doing Business on Purpose. A roadmap for growing a steady, sustainable dog business.
Meet the Authors:
Jo Moorcroft & Vicky Davies
Between us, we bring over 27 years of experience running dog training and behaviour businesses, and we know the struggles of doing it all.
We each built a six-figure dog training business, but the road there wasn’t easy.
Jo's story...
Jo grew her local dog training business into six figures while also home-educating two young boys, completing a full-time university degree, and caring for her mum through the rapid decline of Alzheimer’s, all while building Canine Business Academy. She knows exactly what it feels like to juggle everything and still keep moving forward.
Vicky's story
Vicky spent 14 years running puppy classes, adolescent classes, adult classes, ad-hoc 1:1s, hoopers, and canine massage (the list could go on). But it came at the cost of exhaustion and no time for herself. By shifting her mindset and business model, she created a way of working that served her clients better and gave her more time with her husband, her dogs, and even a social life again.
Through mentoring other trainers, we started to see a clear pattern; the same journey we’d both lived through ourselves and seen other businesses in other industries go through. That pattern became The 4 Phases of Doing Business on Purpose. A roadmap for growing a steady, sustainable dog business.
- START (0-100k): Just you in the business. Focus on high ticket 1:1 delivery
- GROW (£100k-250k): Move from fully booked 1:1's to simple systems and scalable offers
- BUILD (£250-500k): Put structure behind your success with team, systems, and consistency.
- LEAD (£500+): Step into vision, influence, and long-term sustainability.
- START (0-100k): Just you in the business. Focus on high ticket 1:1 delivery
- GROW (£100k-250k): Move from fully booked 1:1's to simple systems and scalable offers
- BUILD (£250-500k): Put structure behind your success with team, systems, and consistency.
- LEAD (£500+): Step into vision, influence, and long-term sustainability.
- START (0-100k): Just you in the business. Focus on high ticket 1:1 delivery
- GROW (£100k-250k): Move from fully booked 1:1's to simple systems and scalable offers
- BUILD (£250-500k): Put structure behind your success with team, systems, and consistency.
- LEAD (£500+): Step into vision, influence, and long-term sustainability.
Let's Talk Dog Business Strategy focuses on those early foundations; the mindset, money, and structure you need in the START and GROW phases.
It's practical. It's honest. And it's written to help you build a business that feels steady, rewarding, and truly yours.
Let's Talk Dog Business Strategy focuses on those early foundations; the mindset, money, and structure you need in the START and GROW phases.
It's practical. It's honest. And it's written to help you build a business that feels steady, rewarding, and truly yours.
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