“It was totally worth coming and look forward to next year. I’ve got lots of takeaways so get the cuppa ready!”
FOR FORCE-FREE DOG TRAINERS WHO WANT MORE ENQUIRIES, MORE INCOME,
AND LESS GUILT!
A 2 day live in-person event focused on pricing, marketing and sales for force-free dog trainers who love what they do and want to earn well without feeling bad about it.
SAVE BIG WITH EARLYBIRD TICKETS
SAVE BIG WITH EARLY BIRD TICKETS
SAVE BIG WITH EARLY BIRD TICKETS
You Turned Your Passion Into An Income.
And Accidentally Became A Business Owner.
You didn't set out to run a business. You became a dog trainer because you love dogs. Because you wanted to help. Because you saw the gap between punishment-based training and what dogs actually need.
So you got qualified, learned the science, and became exceptional at what you do. Then one day, you had your first paying client. Then another. Then a few more.
And suddenly? You were a business owner.
Freedom, right? Time with your dogs. Making your own schedule. Being your own boss. That's what being a business owner is supposed to look like.
Except the reality looks nothing like that.
The reality is working 60-hour weeks, answering WhatsApp messages at 10pm, checking your bank account before buying anything, worrying about slow months, and saying yes to every client because you can't afford to say no. The reality is being fully booked and still not making enough money. The reality is lying awake wondering if you're doing it wrong, if other trainers think you're shit, if you should just give up and get a "real job."
That's not freedom. That's just stress with a different postcode.
The problem is: nobody taught you how to run a business.
You spent years learning about canine behaviour, learning theory, body language, reactivity, separation anxiety- all of it.
But nobody taught you how to price your services, how to have a sales conversation, how to market yourself, how to handle your finances, how to structure your offers, how to say no to nightmare clients, or how to build systems that don't rely on you remembering everything.
You were trained to be a dog trainer. Not a business owner.
And now you're stuck trying to figure it all out as you go and winging it - Googling "how to get more clients" at 11pm, asking friends for advice, turning to Facebook groups for answers, watching YouTube videos that don't apply to your industry, winging every “how much is it” conversation, hoping referrals keep coming.
All while working your arse off and wondering why other trainers seem to have it figured out.
It's not because you're not smart enough. It's not because you're not working hard enough.
It's because you're trying to run a business without ever being taught how to run a business.
That's what CBA Live fixes. Two days where we teach you the business side that nobody else taught you - the stuff that's keeping you stuck, stressed, and underpaid.
Not theory.
Not generic business advice.
The actual systems, processes, and mindset shifts that work for force-free dog trainers specifically.
Because you didn't accidentally become a dog training business owner just to struggle through it.
This Is Only For Trainers Who Want MORE
Not everyone does, and that's fine. If you're happy where you are- working the hours you're working, earning what you're earning, serving the clients you're serving - then save your money.
This event isn't for you.
But if you're reading this thinking "I want more..."
More income. More freedom. More impact. More time with your own dogs. More confidence. More control. If you know you're capable of more but something's keeping you stuck, this is exactly what you need.
This isn't for trainers who are content. This is for trainers who are ready to grow.
Maybe You Started This As A Passion, But Now This Is Your Career (And You Feel Guilty About Wanting To Make Money
From It)
You got into dog training because you love dogs.
That part hasn't changed.
But somewhere along the way, this stopped being a side hustle and became your livelihood - the thing that pays your mortgage, your car insurance, your kids' school shoes, your own dogs' vet bills.
This is your work now. Not a hobby. Not a passion project. Your actual career.
And yet every time you think about raising your prices, a voice in your head says: "But I should be doing this because I care, not because I want to make money."
So you keep your prices at £40-45 per session, work most evenings and weekends because that’s when dog owners are free, answer WhatsApp messages at 10pm, and say yes to every client, even the ones who drain you
because charging properly feels greedy doesn't it?
Here's what you're not seeing:
A properly trained dog doesn't just solve a problem, it gives people their freedom back.
It means they can finally take their dog to the pub, to friends' houses, on holiday, to family gatherings, to the park without white-knuckled leash gripping and constant vigilance. It means they stop saying no to things because "we can't bring the dog."
It means a reactive dog who couldn't be in the same room as another dog can now go to the beach, the cafe, the countryside - places they've been dreaming about for years.
It means a family doesn't have to choose between rehoming and keeping their dog. It means a kid can safely grow up with the family pet instead of living in fear.
You're not "taking advantage" of dog owners. You're giving them freedom they'd pay almost anything for.
People spend £3,000 on a week's holiday for memories and freedom.
You're giving them that freedom every single day for the next 10-15 years.
Dog owners spend £1,500+ on vet bills without hesitation when their dog is sick.
You're doing the same thing- investing in a dog's future, investing in a family's quality of life, investing in freedom that compounds daily.
The difference? A holiday lasts a week.
Your work changes their life forever.
So why do you feel guilty charging £300 for a training package when a weekend puppy class at the pet store charges £180 and teaches nothing useful?
Why do you apologise for your prices when your liability insurance is £800/year, your CPD costs thousands, and you're one of the best at what you do?
Why do you undercharge when the value you provide- freedom, safety, keeping families together- is priceless?
You're allowed to care about dogs AND run a profitable business.
You're allowed to be passionate about your work AND charge what it's worth.
You're allowed to love what you do AND make enough money to support your family properly.
Those things aren't opposites. They're requirements.
Because if you burn out and quit from undercharging, zero dogs get help.
You're Terrified Other Trainers Will Think You're Shit
You see them posting on Instagram- fancy reels, booked solid, confident, charging a lot more than you, and you think: "They've got it figured out. I clearly haven't."
So you don't ask for help. You don't admit you're struggling. You definitely don't talk about the fact that you're working 50 hours a week and barely making ends meet.
Because if other trainers knew the truth, they'd realise you're not good enough, that you're winging it, that you don't belong.
Here's what you don't see: half of those trainers posting "fully booked" on Instagram are one bad month away from panic.
The other half are faking it because they think everyone else has it together.
Most trainers are in exactly the same position as you - undercharging, overworking, relying on referrals, feeling like frauds. The difference is they're just not admitting it publicly.
And here's the other thing: the trainers who DO have it figured out got there by admitting they didn't know what they were doing and asking for help, not by pretending they had all the answers.
CBA Live isn't a room full of successful trainers judging you. It's a room full of people who've been exactly where you are, struggling with the same stuff, asking the same questions, feeling the same guilt and imposter syndrome.
No dickheads. No judgement. No "look how amazing I am" posturing.
Just force-free trainers who give a shit about dogs, want to make a proper living, and are honest enough to admit they need help with the business side.
You'll fit right in.
You Need More Enquiries. But You Think That Means Being On Social Media Every Day. And You'd Rather Quit.
Word of mouth isn't cutting it anymore. Some months you're fully booked, other months the phone doesn't ring and you're panicking about bills.
You need consistent enquiries- not just hoping someone recommends you, not just crossing your fingers that last month's clients tell their friends. You need NEW people finding you, regularly and predictably.
But every time you Google "how to get more enquiries," the answer is the same: post more, be consistent, show up every day, share your life, get vulnerable, build your following.
And you think: "I can't do that. I don't want to do that."
Because you became a dog trainer to work with dogs, not to dance on TikTok, not to post Instagram reels every morning.
And the thought of being "visible" online is terrifying - what if other trainers see your posts and think you're doing it wrong? What if you say something stupid?
What if nobody engages and you look like an idiot?
So you don't.
And the enquiries stay inconsistent. see them posting on Instagram - fancy reels, booked solid, confident, charging a lot more than you, and you think: "They've got it figured out. I clearly haven't."
You CAN get consistent enquiries without being a social media influencer.
You don't need to post every day, go viral, or have thousands of followers.
You don't need to share your life story or dance to trending audio. You need a system that brings enquiries without you having to perform online.
There are force-free dog trainers getting 10, 15, 20+ enquiries per month who barely touch social media.
They've figured out how to get clients without it, and that's exactly what you'll learn at CBA Live.
Not "how to become an Instagram star" but how to generate consistent enquiries in a way that feels authentic, manageable, and doesn't require you to be online 24/7.
Because you didn't become a dog trainer to be a content creator.
We also need to say a massive thank you to our sponsors
We also need to say a massive thank you to our sponsors
You're Working Your Arse Off. So Why Aren't You Making More?
Maybe you're fully booked but still not making enough, or maybe you're not fully booked and that's the problem.
Either way, you're putting in the hours- answering WhatsApp messages at 10pm, fitting sessions around school runs, saying yes to every client who asks.
And yet other trainers, some with fewer qualifications than you, seem to be making way more.
They're taking holidays, investing in CPD without hesitation, not worrying about slow months, and charging £80-100 per session while you're still at £45 and still struggling to sell these sessions. And you think: "What am I doing wrong?"
Because here's what's confusing: you're good at what you do.
You get results.
Your clients love you.
You work hard.
So why does it feel like everyone else has figured out the money side except you?
Why are other trainers charging double and still fully booked?
Why do some trainers have waiting lists while you're scrambling for enquiries?
Why does your income feel stuck at the same level year after year despite working harder?
You're not failing. You're just missing the pieces that make the business actually profitable.
And the worst part? You don't know what those pieces are.
You don't know how to raise your prices without losing clients, how to get consistent enquiries, or how to structure your services so people see the value, not just the price.
So you just keep working and hoping something clicks.
Except it doesn't. Because you can't fix what you don't understand.
You didn't get into this to just "get by."
You got into it because you care about dogs, because you wanted to help.
And you deserve to make proper money for that - not just covering costs, not just "doing okay," but actually comfortable, actually growing, actually building something sustainable.
CBA Live exists because you shouldn't have to choose between doing work you love and being paid what you're worth.
You've Already Tried To Fix This.
It Didn't Work.
You're not sitting here doing nothing.
You've been trying, you've been working on it.
You've probably posted more on social media- spent hours creating content, trying to be consistent, showing up every day, and got 6 likes and zero enquiries.
You've tried running Facebook ads- threw £300 at it, got a handful of clicks, and the only enquiries were people asking if you do £20 puppy classes.
You've lowered your prices to compete, thinking maybe you were charging too much, dropped to £35 per session, and suddenly you're only attracting nightmare clients who ghost after two sessions.
You've watched YouTube videos about growing a dog training business, asked in Dog Training Facebook groups for advice, took notes, felt motivated, and then it still doesn’t feel like it’s working or you still don’t know how to do it yourself.
You've taken advice from friends and family - "you need to be on TikTok," "have you tried networking?" and then the dreaded “Would it not be best for you to go and get a ‘proper’ job? Stop all this stress and worrying?”
All well-meaning, none of it helpful in the slightest.
Maybe you've invested in a new website- spent £800-1,500 getting it professionally done, and the enquiries didn't increase at all.
You've asked other trainers for advice and got conflicting opinions, felt judged, or realised they're just winging it too.
You've just worked harder- more hours, more clients, more availability- and you're more exhausted but not making more money.
And underneath all of this, you've been avoiding the actual sales conversation.
Someone enquires, you have a nice chat, you talk about their dog, you give advice, you build rapport.
And then comes the moment you have to say the price…
Your heart races, your palms sweat, you say "it's £45 per session" so quietly you're not even sure they heard you.
And then immediately: "But I can be flexible if that's too much."
Or worse, you avoid quoting a price altogether - you say "let me send you some options" and hope they'll just figure it out.
And then they ghost because nobody likes chasing prices.
The thought of raising your prices to anything that could really work for you? Absolutely terrifying. You can barely say £45 without apologising.
"How the hell are you supposed to confidently say £100?"
So you don't.
You stay stuck at £45.
And you keep working yourself into the ground.
None of it worked. And you're starting to think maybe YOU'RE the problem.
You're not.
The problem is this: all of that advice is either generic business advice that doesn't understand the dog training industry, or it's specific to trainers who don't share your ethics.
You need advice from force-free trainers who've actually built profitable businesses- not randoms in Facebook groups and NOT your mate's husband who 'does marketing,' not trainers who use prong collars and get clients through fear-mongering.
That's what CBA Live is.
Two days with people who actually get it, who've been where you are, who know what works for force-free trainers specifically.
No more guessing. No more trying random tactics. Just the stuff that actually works.
That's Why CBA Exists
(And Why We Know Exactly What You're Going Through)
"Hey, we’re Jo and Vicky...
And we know what things are like because we lived every single bit of this.
We were force-free dog trainers who accidentally became business owners, just like you.
We undercharged for years because we felt guilty, worked evenings and weekends because ‘that’s the only time people want dog training’, relied on word of mouth and hoped it would be enough, and avoided sales conversations because quoting prices made us physically uncomfortable.
We were good at training dogs.
We were shit at running businesses.
And for years, we thought that was just how it was- that caring about dogs meant struggling with money, that being force-free meant you couldn't charge properly, that "real" business success was for other people, not dog trainers like us.
Until we got so exhausted and broke that something had to change.
So we figured it out the hard way - by making every mistake, by wasting money on things that didn't work, by trying advice that didn't apply, by slowly and painfully building businesses that actually worked.
And then we looked around and realised that every other force-free dog trainer is going through exactly the same thing: feeling guilty, undercharging, exhausted, confused about marketing, terrified of judgment, winging the business side and hoping for the best.
So we started helping other trainers build better businesses. And guess what happened? The guilt came back.
The exact same guilt we'd felt as dog trainers- "Are we taking advantage?"
"Should we be charging for this?"
"Doesn't wanting to make money mean we don't care about helping people?"
We were coaching dog trainers to charge properly while feeling guilty about charging for our own coaching.
The irony wasn't lost on us.
But here's what we realised: when we helped a dog trainer fix their pricing, that trainer could finally afford proper CPD, could say no to nightmare clients, could work fewer hours and have energy left for their own dogs.
That trainer could help MORE dogs, not fewer, because they weren't burned out and broke.
The guilt was bullshit. Just like it is for you. Charging properly for our coaching wasn't taking advantage of dog trainers- it was helping them build sustainable businesses that let them keep helping dogs long-term.
Sound familiar?
That's the exact same thing you're doing when you charge properly for dog training. You're not taking advantage of dog owners.
You're giving them results that change their lives, and you're building a business that lets you keep doing that work.
And here's how we actually fixed our own businesses: we didn't figure it out alone. We got help.
When we had issues around money and guilt, we invested in someone who specialises in mindset and removing those blocks.
When we needed to fix our marketing, we worked with people who actually knew how to market service businesses.
When we were shit at sales conversations, we learned from experts who'd mastered the art of selling without being sleazy.
We didn't try to YouTube our way through it.
We didn't wing it. We invested in people who knew what they were doing.
And our businesses transformed- not because we suddenly became different people, but because we finally had the right guidance from people who'd actually done it.
That's what CBA Live is. We're bringing the experts who helped us so they can help you.
We know the force-free dog training world inside out.
We've got all the scars. We know your clients, we know your challenges, we know what works for trainers who refuse to use prong collars and won't compromise their ethics.
So we're taking what these experts taught us and tailoring it specifically for force-free dog trainers.
Not "here's how to market a service business" but "here's how to market a force-free dog training business."
Not "here's how to have a sales conversation" but "here's how to sell dog training packages to anxious dog owners without feeling like a used car salesman."
You're getting world-class expertise, adapted specifically for your world. That's what makes CBA Live different.
Here's What You'll Walk Away With
(Not Just Notes You'll Never Look At)
Marketing: How To Get Consistent Enquiries Without Living On Social Media
You'll learn exactly how force-free trainers are getting 10-20+ enquiries per month without posting daily, running ads, or pretending to be influencers. Simple, practical systems that work even if you hate social media.
You'll leave knowing:
Where your next enquiries are coming from and what to do Monday to start the flow.
Pricing: How To Charge What You're Worth Without Losing Clients
We'll walk you through the exact pricing conversation that lets you charge properly without apologising, justifying, or feeling guilty. You'll discover why raising your prices actually attracts better clients, not fewer ones.
You'll leave with:
Your new pricing structure and the confidence to quote it without flinching.
Mindset: Permission To Stop Feeling Guilty About Making Money
This is where we tackle the voice in your head that says "wanting to earn more means I don't care about dogs." You'll see why undercharging hurts everyone - you, your family, and ultimately the dogs you're trying to help.
You'll leave feeling:
Like you can finally charge what you're worth without other trainers (or yourself) thinking you're greedy.
Sales: How To Convert Enquiries Without Feeling Sleazy
We'll give you the step-by-step process for turning "I'm interested" into "here's my deposit" without pushy tactics or manipulation. Just a natural conversation that feels right for force-free trainers.
You'll leave with:
A sales process you can use immediately that doesn't make you feel like a used car salesman.
The Plan: What To Do First (And What To Ignore)
You're going to learn a lot over two days. We'll help you prioritise so you're not overwhelmed. You'll leave with a clear 90-day action plan: do this first, then this, then this.
You'll leave knowing:
Exactly what to focus on Monday morning (and what to stop wasting time on).
The fan-freaking-tastic speakers we have lined up for you
Keynotes by...
Will Polston
If you’ve ever thought:
“I know I’m good at what I do… so why do I keep doubting myself?”
Will helps you understand what’s really going on in your head when you:
– Avoid talking about your prices
– Drop your fee at the last minute
– Say yes when you meant no
– Keep putting off the thing you know would move your business forward
He helps you spot the patterns, make clearer decisions, and stop getting in your own way.
Shari Teigman
Shari works with people who care deeply about what they do — but hold themselves back when it’s time to speak up, take space, or be seen.
If you’ve ever:
– Softened your opinion so you didn’t upset anyone
– Held back from sharing something because “who am I to say that?”
– Felt confident with dogs but smaller in business spaces
This is your session.
Shari helps you own your voice, trust your instincts, and show up fully — without becoming someone you’re not.
Bobbie Logan
Bobbie is on a mission to make money feel less scary and more straightforward.
She helps those who:
– Avoid looking at their numbers
– Don’t really understand the difference between sole trader and Ltd
– Feel embarrassed asking “basic” finance questions
– Just want to know what they actually need to do to keep HMRC happy
Bobbie strips away jargon and judgement. She explains things in plain English, checks you actually understand, and helps you feel more in control of your money.
Andrew Hale
You spend your days helping dogs feel safe.
Andrew asks you to look at how you’re showing up while you do it.
If you’ve ever walked away from a session feeling heavier than you expected…
Or noticed some clients take more out of you than others…
Or wondered how much of the room you’re carrying…
This session will help.
Andrew’s work is about your role in the space.
How you hold it and what shifts when you become more aware of that.
Kate Hendry
Kate will help you make sense of your brand, not just colours and logos, but how you show up, how people see you, and how your business feels to your audience.
If you’ve ever felt like:
– You don’t quite know how to explain what makes your business you
– Your visuals and messaging are all over the place
– You’re posting on socials but people don’t seem to “get” you
– You want people to recognise and trust you faster
Kate makes branding simple, clear, and aligned with who you are as a person and a business and helps you find the heart of your brand and bring it to life so you feel more confident being visible.
Jo Moorcroft & Vicky Davies
Co-founders of Canine Business AcademyJo and Vicky are the straight-talking co-founders of Canine Business Academy created for force-free dog trainers who want a business that actually supports their life, not just their diary.
They know the reality of this industry: caring deeply about dogs, giving everything to clients, and still lying awake worrying about money, burnout, and whether you’re “doing it right”. CBA was built to change that.
From kitchen-table beginnings to a global coaching brand, Jo and Vicky have helped thousands of dog professionals stop winging it and start building businesses with clarity, structure, and confidence without compromising their ethics or becoming someone they’re not.
Jo brings bold thinking, honesty, and momentum. Vicky brings calm clarity, practical systems, and grounded reassurance.
Together, they challenge kindly, support fiercely, and focus on what actually moves the needle.
Their belief is simple:
Structure gives freedom.
Selling is service.
And caring about dogs doesn’t mean struggling in business.
At CBA Live, Jo and Vicky are here to help you think bigger, steadier, and more strategically so you leave knowing exactly what to focus on next.
The fan-freaking-tastic speakers we have lined up for you
Keynotes by...
Will Polston
If you’ve ever thought:
“I know I’m good at what I do… so why do I keep doubting myself?”
Will helps you understand what’s really going on in your head when you:
– Avoid talking about your prices
– Drop your fee at the last minute
– Say yes when you meant no
– Keep putting off the thing you know would move your business forward
He helps you spot the patterns, make clearer decisions, and stop getting in your own way.
Shari Teigman
Shari works with people who care deeply about what they do — but hold themselves back when it’s time to speak up, take space, or be seen.
If you’ve ever:
– Softened your opinion so you didn’t upset anyone
– Held back from sharing something because “who am I to say that?”
– Felt confident with dogs but smaller in business spaces
This is your session.
Shari helps you own your voice, trust your instincts, and show up fully — without becoming someone you’re not.
Bobbie Logan
Bobbie is on a mission to make money feel less scary and more straightforward.
She helps those who:
– Avoid looking at their numbers
– Don’t really understand the difference between sole trader and Ltd
– Feel embarrassed asking “basic” finance questions
– Just want to know what they actually need to do to keep HMRC happy
Bobbie strips away jargon and judgement. She explains things in plain English, checks you actually understand, and helps you feel more in control of your money.
Andrew Hale
You spend your days helping dogs feel safe.
Andrew asks you to look at how you’re showing up while you do it.
If you’ve ever walked away from a session feeling heavier than you expected…
Or noticed some clients take more out of you than others…
Or wondered how much of the room you’re carrying…
This session will help.
Andrew’s work is about your role in the space.
How you hold it and what shifts when you become more aware of that.
Kate Hendry
Kate will help you make sense of your brand, not just colours and logos, but how you show up, how people see you, and how your business feels to your audience.
If you’ve ever felt like:
– You don’t quite know how to explain what makes your business you
– Your visuals and messaging are all over the place
– You’re posting on socials but people don’t seem to “get” you
– You want people to recognise and trust you faster
Kate makes branding simple, clear, and aligned with who you are as a person and a business and helps you find the heart of your brand and bring it to life so you feel more confident being visible.
Jo Moorcroft & Vicky Davies
Co-founders of Canine Business AcademyJo and Vicky are the straight-talking co-founders of Canine Business Academy created for force-free dog trainers who want a business that actually supports their life, not just their diary.
They know the reality of this industry: caring deeply about dogs, giving everything to clients, and still lying awake worrying about money, burnout, and whether you’re “doing it right”. CBA was built to change that.
From kitchen-table beginnings to a global coaching brand, Jo and Vicky have helped thousands of dog professionals stop winging it and start building businesses with clarity, structure, and confidence without compromising their ethics or becoming someone they’re not.
Jo brings bold thinking, honesty, and momentum. Vicky brings calm clarity, practical systems, and grounded reassurance.
Together, they challenge kindly, support fiercely, and focus on what actually moves the needle.
Their belief is simple:
Structure gives freedom.
Selling is service.
And caring about dogs doesn’t mean struggling in business.
At CBA Live, Jo and Vicky are here to help you think bigger, steadier, and more strategically so you leave knowing exactly what to focus on next.
"But What If..."
(The Stuff That's Probably Running Through Your Head Right Now)
Look, we get it. You're reading this and part of you is thinking:
"I've never been to a business event before. What if I hate it?"
This isn't a rah-rah motivational seminar with forced positivity and people screaming about "crushing it."
no trust falls, no cringey icebreakers, no standing ovation for someone's mediocre breakthrough. It's force-free dog trainers in a room, learning practical business stuff and having real conversations.
"I won't know anyone. I'm going to feel awkward."
Most people come alone, and most people are introverted.
We know this because you chose to work with dogs instead of humans for a reason.
There's no forced networking and no pressure to be "on." You can sit quietly, take notes, and leave without talking to anyone if you want - but you'll probably find your people because everyone in that room is dealing with the same stuff you are.
"I'm shy. I don't like speaking in front of people."
You'll never be put on the spot, forced to share, or called out in front of the room. Everything is optional. If you want to ask a question, great - if you want to sit at the back and just absorb, also great. We're not here to make you uncomfortable.
"What if it's too basic? I've been in business for 10 years."
If you're still undercharging, struggling with enquiries, or working too many hours then it's not too basic. Most trainers who've been doing this for a decade are missing the same foundational pieces as someone who started last year.
This isn't "here's how to set up a business" basics- it's "here's how to fix the stuff that's keeping you stuck," which applies whether you've been doing this 1 year or 15.
"What if it's too advanced? I'm still pretty new."
If you're already taking paying clients, you're not too new- you're a business owner, you just haven't been taught how to be one yet.
Everything we teach is practical and implementable immediately. You don't need years of experience, you just need to be willing to learn.
"What if I'm the only one struggling this much?"
You're not. Genuinely, you're not. Every trainer in that room is dealing with some version of what you're dealing with - undercharging, guilt, imposter syndrome, marketing confusion, fear of judgment, money stress.
The difference between you and them is they're just not posting about it on Instagram. But behind closed doors, everyone's winging it and hoping nobody notices.
There's a reason people are coming back again this year
There's a reason people are coming back again this year
Plus: All Session Recordings For Life
Can't be there for every session? Need to revisit something? All sessions are recorded and yours to keep forever.
Plus: All Session Recordings For Life
Can't be there for every session?
Need to revisit something?
All sessions are recorded and yours to keep forever.
⭐⭐⭐⭐⭐
“I had a mental breakdown in my full time job.
I quit my job and now do dog training full time.”
--Emily Martin
⭐⭐⭐⭐⭐
“I was muddling through and scrabbling around for clients.”
“I’m a different person. I’ve worked on thoughts and beliefs I didn’t even know I had thanks to Jo and Vicky.”
“I now have a business that I love and that i’m proud of.”
“Get off the fucking fence and sign up.”
--Clare Parker
⭐⭐⭐⭐⭐
--Sharon jones
⭐⭐⭐⭐⭐
“I had a mental breakdown in my full time job.
I quit my job and now do dog training full time.”
--Emily Martin
⭐⭐⭐⭐⭐
“I was muddling through and scrabbling around for clients.”
“I’m a different person. I’ve worked on thoughts and beliefs I didn’t even know I had thanks to Jo and Vicky.”
“I now have a business that I love and that i’m proud of.”
“Get off the fucking fence and sign up.”
--Clare Parker
⭐⭐⭐⭐⭐
--Sharon jones
"But I Should Be Spending Money On My Business, Not On Myself..." (We Need To Talk About This)
Look, what we're about to say might feel a bit strong.
But we're saying it with love- because we needed to hear this too, and nobody said it to us. So we spent years getting in our own way, making excuses, and staying stuck. If that sounds like you, read this carefully.
You're thinking: "If I've got £155 to spend, shouldn't I put that towards a new website? Better equipment? More ads? Something that directly gets me clients?"
And look, we get it. When money's tight, spending on yourself feels indulgent, irresponsible even. Like you should be prioritising the business first and yourself... never?
But here's the problem with that logic: your business IS you. You're not a factory with employees. You're not a tech company with a dev team. You are the business.
And if you don't know how to price, how to sell, how to market, how to structure your offers - all the new websites and Facebook ads in the world won't fix that.
You can't outsource the fundamentals that are keeping you stuck.
Think about it this way: if you spent £800 on a new website but you're still charging £45 per session and converting 3 out of 10 enquiries, what's changed? Nothing. You've got a prettier website and the same problems.
But if you spent £129 learning how to charge more per session and convert 7 out of 10 enquiries, that pays for itself with literally two new clients. One week.
The Return on Investment (ROI) on fixing your foundations is immediate. The ROI on shiny tactics is questionable at best.
"But I've never spent money on myself like this before."
Yeah, we know. Most force-free dog trainers haven't.
You've spent thousands on dog training qualifications, sure. That felt justified because it was "for the business." But spending money to help yourself run the business better? That feels weird. Selfish, even.
It's not. You spending two days learning how to price properly, market effectively, and sell confidently means you can help more dogs, not fewer.
Because you'll have a sustainable business that doesn't burn you out.
Investing in yourself IS investing in your business. You just haven't been taught that it's allowed. It is. And you should.
How to join us
We've got two ticket options - choose whichever works for you.
GENERAL ADMISSION
Everything you need to transform your business:
- Full 2-day access to all sessions
- Lunch both days
- Unlimited refreshments
- Lifetime access to all session recordings
- Your 90-day action plan
VIP EXPERIENCE
Everything in General Admission, PLUS:
- 90-minute dinner with Jo & Vicky - intimate evening with just the VIP group
- Private 1:1 session after the event - personalised guidance on your biggest challenge
- 90-day VIP WhatsApp group - ongoing support and accountability
Limited to just 5 attendees total. We're keeping this intimate so everyone gets proper attention.
How to join us
We've got two ticket options - choose whichever works for you.
GENERAL ADMISSION
Everything you need to transform your business:
- Full 2-day access to all sessions
- Lunch both days
- Unlimited refreshments
- Lifetime access to all session recordings
- Your 90-day action plan
EARLY BIRD: £199 inc VAT
£155 inc VAT
(Save £44 - ends 9th June 2026)
VIP EXPERIENCE
Everything in General Admission, PLUS:
- 90-minute dinner with Jo & Vicky - intimate evening with just the VIP group
- Private 1:1 session after the event - personalised guidance on your biggest challenge
- 90-day VIP WhatsApp group - ongoing support and accountability
Limited to just 5 attendees total. We're keeping this intimate so everyone gets proper attention.
"But What About Hotel, Travel, And The Two Days I'm Not Earning?" (Let's Do The Maths)
Yeah, we know. The ticket price isn't the only cost. There's the hotel (£80-120 for the night), travel (petrol or train), and the fact that you're not taking clients for two days. So realistically, you're looking at £400-600 total when you add it all up. That's not nothing, especially when money's already tight.
But here's what we need you to consider: if you leave CBA Live and raise your prices from £45 to £70 per session (which is still undercharging, by the way), that's an extra £25 per session. You do 20 sessions a month? That's £500 extra. Every month. For the rest of your career.
The investment pays for itself in one month. Then it's pure profit after that. And that's just from pricing. We haven't even touched what happens when you fix your marketing and start converting more enquiries, or when you stop saying yes to nightmare clients who drain you, or when you build systems that save you 10 hours a week.
The cost of attending is £400-600 once. The cost of staying stuck is thousands of pounds every single year.
Questions You May Have
What are the dates and times?
July 9-10, 2026. Sessions run roughly 8.30am-6pm both days. We'll send you exact timings closer to the event.
Where is CBA Live held?
Village Hotel, Solihull, on Dog Kennel Lane (yes, really). Easy to get to by car or public transport, with on-site parking available.
Is accommodation included?
No, but the Village Hotel has rooms available and it's the easiest option since you're already there. We'll send you booking details when you register.
What do I need to bring?
An open mind and an open heart. We'll provide everything else - workbook, pens, coffee, lunch, all of it.
What should I wear?
Whatever you're comfortable in. Jeans, trainers, layers- this isn't a corporate event. If you're comfortable, you're dressed right.
Is the venue accessible?
Yes. If you have specific access needs, just email us at hello@caninebusinessacademy.com and we'll make sure you're sorted.
What if I miss a session or need to step out?
All sessions are recorded and you'll have lifetime access. If you need to step outside, take a break, or miss something - you can watch it later.
Can I come on my own?
Absolutely. Most people do. You won't feel like the odd one out.
Will I be forced to network or introduce myself to the room?
Nothing is forced. You won't be put on the spot. You won't be made to share anything you don't want to. Everything is optional.
What if I spend the money and nothing changes?
That's the fear, right? What if you show up, take notes, feel motivated, and then go home and nothing actually changes? We get it. You've probably bought courses before, watched webinars, read books - and your business looks exactly the same.
Here's the difference: we're not giving you theory to "implement when you have time." We're walking you through the actual work during the event. You're building your pricing structure in the room. You're mapping your client journey in the room. You're creating your 90-day plan in the room.
You don't leave with a to-do list. You leave with the work done. And if somehow you show up on Day 1, hate it, and realise this isn't for you, we'll give you your money back before Day 2 starts. No questions asked. The risk is on us.
What's the vibe like?
Friendly, fun, and full of people who get it. No dickheads. No corporate stiffness. Just force-free trainers who care about dogs and want to build better businesses.
Can't I just figure this out myself?
You could. And we thought we could too. Until 3 years had passed and we were in exactly the same place - still undercharging, still relying on referrals, still working too many hours, still feeling guilty about money.
We'd watched all the YouTube videos, tried all the free tactics, followed all the advice - and our businesses looked identical to where we'd started.
That's when we finally invested in expert help. And we're talking thousands of pounds- coaching, courses, consultants who actually knew what they were doing.
And you know what happened? We accelerated our businesses further in 3 months than we had in the previous 5 years.
Not because we suddenly became different people. Not because we worked harder. Because we finally had the right guidance from people who'd actually done it.
Investing in this kind of thing is like buying time. You can spend years figuring it out yourself, or you can learn from people who've already made all the mistakes.
And the best bit? CBA Live isn't thousands.
It's £129 for two full days with people who've spent thousands learning this stuff so you don't have to.
You're getting the shortcut we wish we'd had.
How is this different from online courses?
You're live in the room with other force-free trainers, getting insights tailored to your specific business. You can ask questions and get real answers. You're building connections with people who'll still be in your corner months later. It's collaboration, not competition. Online courses can't give you that.
What Happens When You Buy Your Ticket
We know buying tickets to something you've never been to before feels a bit uncertain. So here's exactly what happens:
STEP 1: You'll get instant confirmation
As soon as you complete your purchase, you'll receive an email confirming your ticket. You're in.
STEP 2: We'll send you the details.
Full event information including venue address, parking, nearby hotels, what to bring, and what to expect. Everything you need to feel prepared.
STEP 3: Final reminder
We'll send you a final email with timings, what to bring, and a reminder that you're going to leave with an actual plan (not just notes you'll never look at).
STEP 5: Show up on July 9th at 9am (or from 8am for networking)
We'll have coffee ready. You'll meet everyone else who's coming. And we'll spend two days fixing the stuff that's been keeping you stuck.
That's it. Simple. Clear. No surprises.
And if you've got questions between now and then, just ping us an email over at hello@caninebusinessacademy.com and we'll sort you out.
Can I bring a colleague or team member?
Yes. They'll need their own ticket, but they're welcome to join you.
Can I pay in installments?
Not right now, but if that's a genuine barrier for you, email us at hello@caninebusinessacademy.com and we'll see what we can do.
I've been in business 10 years - is this still relevant?
If you're still struggling with any of the stuff we've talked about on this page (pricing, marketing, sales, money guilt) - then yes, it's relevant. Experience doesn't fix foundational gaps.
I'm brand new - will I be out of my depth?
If you're already taking paying clients, you're not too new. Everything we teach is practical and implementable immediately, whether you started last month or 10 years ago.
Our Guarantee: You Risk Nothing
know what it's like to spend money on something and wonder if you've just made a massive mistake. We've been there. It's horrible.
So here's our promise to you: show up on Day 1, experience the full day, see what we're teaching, meet everyone else who's coming, and get a feel for whether this is what you need. If by the last break on Day 1 you're thinking "this isn't for me," come find us and we'll refund you in full before Day 2 starts.
No questions asked. No guilt trip. No making you feel bad. You just get your money back.
Why are we doing this? Because if we don't believe in this event enough to offer a full, no-quibbles money-back guarantee, then how can we expect you to believe in it when we've probably never even met? We're asking you to trust us with your money, your time, and two days away from your business. The least we can do is remove all the risk from your side.
We've never had anyone ask for a refund. Not once. But the offer stands.
The risk is on us. Not you.
Ready To Stop Winging It
And Start Building A Business That Actually Works?
Here's where you're at: you accidentally became a business owner when you turned your passion into an income. And nobody taught you how to run the business side. So you've been undercharging, overworking, feeling guilty about money, scared of sales conversations, and hoping referrals keep coming.
You're brilliant at training dogs. But you're struggling with the business. CBA Live is where that changes.
Two days in a room with force-free trainers who get it, learning from people who've been exactly where you are, fixing the pricing, the sales process, the marketing, the guilt, the systems. Walking out with an actual plan - not just notes you'll never look at.
Early bird pricing ends 9th June. After that, tickets go up by £50 (General) and £100 (VIP). We're capping this at 5 attendees to keep it intimate. Once we hit that number, tickets close.
And remember: if you show up on Day 1 and it's not what you need, we'll refund you before Day 2 starts. You risk nothing.
GENERAL ADMISSION- £199 £155
Everything you need to transform your business.
VIP EXPERIENCE- £399 £299
Everything in general admission plus:
- Dinner with Jo & Vicky
- 1:1 session
- 90-day WhatsApp support
Limited to just 5 attendees total
The only way to lose is if you don't show.
Well see you in July.
Jo & Vicky x
Canine Business Academy
Questions? Email us: hello@caninebusinessacademy.com
The only way to lose is if you don't show.
Well see you in July.
Jo & Vicky x
Canine Business Academy