“It was totally worth coming and look forward to next year. I’ve got lots of takeaways so get the cuppa ready!”
The dog industry's epic'est business event for force free dog trainers
Epic experience | Networking | Business professionals
This Is Only For Trainers Who Want MORE
Epic experience | Networking | Business professionals
FORCE-FREE DOG TRAINERS GATHER TO LEARN THE NEED TO KNOWS ABOUT THE BUSINESS SIDE OF DOG TRAINING
LEARN
Understand what’s really moving the needle in dog businesses right now, and what’s just noise.
CONNECT
Meet the people who’ll stretch your thinking, back you, and still be in your DMs months later.
RE-IGNITE
Leave buzzing, but also clear on what you’re actually going to do next.
FORCE-FREE DOG TRAINERS GATHER TO LEARN THE NEED TO KNOWS ABOUT THE BUSINESS SIDE OF DOG TRAINING
LEARN
Understand what’s really moving the needle in dog businesses right now, and what’s just noise.
CONNECT
Meet the people who’ll stretch your thinking, back you, and still be in your DMs months later.
RE-IGNITE
Leave buzzing, but also clear on what you’re actually going to do next.
Built for the dog industry
Designed to create clarity
A VIBE
This isn’t a business conference that happens to welcome dog trainers.
It’s built from the ground up for force-free dog trainers and behaviourists, the work you do, the clients you see, and the reality you’re juggling every day.
If you’ve ever sat in a room thinking “this doesn’t quite fit my world” - this will.
We’re not here to overwhelm you or impress you with how much we can teach in a day.
CBA Live is intentionally structured to help you connect the dots, see what’s actually holding your business back, and make better decisions moving forward.
You won’t leave with more to do.
You’ll leave knowing what to stop doing.
This room has a pulse.
It’s friendly, open, and full of people who give a shit.
But it’s not a cosy chat where nothing changes.
You’ll laugh.
You’ll feel seen.
And at some point you’ll think, “Right. I can’t keep doing it like this.”
That’s the CBA vibe.
Built for the dog industry
This isn’t a business conference that happens to welcome dog trainers.
It’s built from the ground up for force-free dog trainers and behaviourists, the work you do, the clients you see, and the reality you’re juggling every day.
If you’ve ever sat in a room thinking “this doesn’t quite fit my world” - this will.
Designed to create clarity
We’re not here to overwhelm you or impress you with how much we can teach in a day.
CBA Live is intentionally structured to help you connect the dots, see what’s actually holding your business back, and make better decisions moving forward.
You won’t leave with more to do.
You’ll leave knowing what to stop doing.
A VIBE
This room has a pulse.
It’s friendly, open, and full of people who give a shit.
But it’s not a cosy chat where nothing changes.
You’ll laugh.
You’ll feel seen.
And at some point you’ll think, “Right. I can’t keep doing it like this.”
That’s the CBA vibe.
There's a reason people are coming back again this year
There's a reason people are coming back again this year
Early bird tickets on sale now!
REFUND PERIOD: Buying your ticket early really helps support the event. As such, No refunds will be given once purchased.
TICKET INCLUDES:
2 days in person access
Lunch both days
Unlimited drinks both days
Recordings of all speakers for 12-months
Final retail price £199 Inc VAT
Final retail price £299+VAT
Final retail price £199 inc VAT
Just £155 inc VAT
(£129+20% if you need it for the checkout)
Current Offer: Save £44
general price will be £199 inc VAT
Current Offer: Save £100 off retail tickets
when you purchase today.
Just £199+VAT
Early bird tickets on sale now!
REFUND PERIOD: Buying your ticket early really helps support the event. As such, No refunds will be given once purchased.
TICKET INCLUDES:
2 days in person access
Lunch both days
Unlimited drinks both days
Recordings of all speakers for 12-months
Early bird tickets on sale now!
REFUND PERIOD: Buying your ticket early really helps support the event. As such, No refunds will be given once purchased.
TICKET INCLUDES:
2 days in person access
Lunch both days
Unlimited drinks both days
Recordings of all speakers for
12-months
Final retail price £199 inc VAT
Just £155 inc VAT
Current Offer: Save £44 off
general price will be £199 inc VAT
The fan-freaking-tastic speakers
we have lined up for you
Keynotes by...
Will Polston is a best-selling author, award-winning business strategist, and high-performance coach who empowers ambitious entrepreneurs to master their mindset and live a life they love.
His own journey, from chasing superficial success as a broker to discovering what true fulfilment really means, now fuels his mission: to help entrepreneurs unlock their next level of potential, performance and purpose by aligning their business with their North Star.
With over 7,000 hours of 1:1 coaching and having worked with more than 2,500 business owners through events, workshops, and private coaching, Will has developed a deep understanding of the behavioural patterns that separate those who thrive from those who stall.
He combines performance psychology, behaviour change, and strategic thinking into practical frameworks that help clients unlock their next level of potential, performance and purpose, turning deep insight into lasting change.
Known for spotting misalignment fast and reframing challenges at the identity level, Will is more than a coach, he’s a trusted thinking partner for those ready to overcome challenges, create clarity, find fulfilment, and build energising, purpose-driven lives and businesses.
As an experienced entrepreneur himself, including moments of failure as well as success., Will brings real-world empathy to his work.
Whether through his coaching, speaking or his book, his impact is driven by one core mission: to help people transform excuses into results and live a life they love.
Shari Teigman is a performance mentor and creative business strategist who helps people who care deeply about their work stop getting stuck in their own heads and start moving forward with confidence and clarity.
Her work is especially powerful for professionals who are brilliant at what they do, but quietly doubt themselves, overthink decisions, or feel torn between wanting more and worrying about “getting it wrong”. Sound familiar? That’s a lot of dog trainers.
Shari specialises in helping people understand how they show up under pressure whether that’s avoiding sales conversations, second-guessing prices, playing small, or feeling overwhelmed by everything they think they should be doing.
She helps cut through the noise and reconnect people to what actually matters, so progress feels aligned instead of forced.Known for her warmth, honesty, and no-nonsense delivery.
She helps people work with their nervous system, creativity, and values not against them so they can build confidence, momentum, and sustainable success without burning out or selling out.
Jo Moorcroft & Vicky Davies
Co-founders of Canine Business AcademyJo and Vicky are the straight-talking co-founders of Canine Business Academy created for force-free dog trainers who want a business that actually supports their life, not just their diary.
They know the reality of this industry: caring deeply about dogs, giving everything to clients, and still lying awake worrying about money, burnout, and whether you’re “doing it right”. CBA was built to change that.
From kitchen-table beginnings to a global coaching brand, Jo and Vicky have helped thousands of dog professionals stop winging it and start building businesses with clarity, structure, and confidence without compromising their ethics or becoming someone they’re not.
Jo brings bold thinking, honesty, and momentum. Vicky brings calm clarity, practical systems, and grounded reassurance.
Together, they challenge kindly, support fiercely, and focus on what actually moves the needle.
Their belief is simple:
Structure gives freedom.
Selling is service.
And caring about dogs doesn’t mean struggling in business.
At CBA Live, Jo and Vicky are here to help you think bigger, steadier, and more strategically so you leave knowing exactly what to focus on next.
The fan-freaking-tastic speakers
we have lined up for you
Keynotes by...
Will Polston is a best-selling author, award-winning business strategist, and high-performance coach who empowers ambitious entrepreneurs to master their mindset and live a life they love.
His own journey, from chasing superficial success as a broker to discovering what true fulfilment really means, now fuels his mission: to help entrepreneurs unlock their next level of potential, performance and purpose by aligning their business with their North Star.
With over 7,000 hours of 1:1 coaching and having worked with more than 2,500 business owners through events, workshops, and private coaching, Will has developed a deep understanding of the behavioural patterns that separate those who thrive from those who stall.
He combines performance psychology, behaviour change, and strategic thinking into practical frameworks that help clients unlock their next level of potential, performance and purpose, turning deep insight into lasting change.
Known for spotting misalignment fast and reframing challenges at the identity level, Will is more than a coach, he’s a trusted thinking partner for those ready to overcome challenges, create clarity, find fulfilment, and build energising, purpose-driven lives and businesses.
As an experienced entrepreneur himself, including moments of failure as well as success., Will brings real-world empathy to his work.
Whether through his coaching, speaking or his book, his impact is driven by one core mission: to help people transform excuses into results and live a life they love.
Shari Teigman is a performance mentor and creative business strategist who helps people who care deeply about their work stop getting stuck in their own heads and start moving forward with confidence and clarity.
Her work is especially powerful for professionals who are brilliant at what they do, but quietly doubt themselves, overthink decisions, or feel torn between wanting more and worrying about “getting it wrong”. Sound familiar? That’s a lot of dog trainers.
Shari specialises in helping people understand how they show up under pressure whether that’s avoiding sales conversations, second-guessing prices, playing small, or feeling overwhelmed by everything they think they should be doing.
She helps cut through the noise and reconnect people to what actually matters, so progress feels aligned instead of forced.Known for her warmth, honesty, and no-nonsense delivery.
She helps people work with their nervous system, creativity, and values not against them so they can build confidence, momentum, and sustainable success without burning out or selling out.
Jo Moorcroft & Vicky Davies
Co-founders of Canine Business AcademyJo and Vicky are the straight-talking co-founders of Canine Business Academy created for force-free dog trainers who want a business that actually supports their life, not just their diary.
They know the reality of this industry: caring deeply about dogs, giving everything to clients, and still lying awake worrying about money, burnout, and whether you’re “doing it right”. CBA was built to change that.
From kitchen-table beginnings to a global coaching brand, Jo and Vicky have helped thousands of dog professionals stop winging it and start building businesses with clarity, structure, and confidence without compromising their ethics or becoming someone they’re not.
Jo brings bold thinking, honesty, and momentum. Vicky brings calm clarity, practical systems, and grounded reassurance.
Together, they challenge kindly, support fiercely, and focus on what actually moves the needle.
Their belief is simple:
Structure gives freedom.
Selling is service.
And caring about dogs doesn’t mean struggling in business.
At CBA Live, Jo and Vicky are here to help you think bigger, steadier, and more strategically so you leave knowing exactly what to focus on next.
MEET GOOD HUMANS
(no dickheads allowed)
CBA Live isn’t about posturing, pitching, or pretending you’re smashing it. It’s about real people, doing real work, who give a shit about dogs and want a business that doesn’t burn them out.
You’ll meet force-free dog trainers and behaviourists from across the UK, some just starting out, others scaling but all learning, growing, and figuring it out together.
Just a room full of people who get it.
Watch the video to find out why people love CBA Live
and working with Canine Business Academy...
MEET GOOD HUMANS
(no dickheads allowed)
CBA Live isn’t about posturing, pitching, or pretending you’re smashing it. It’s about real people, doing real work, who give a shit about dogs and want a business that doesn’t burn them out.
You’ll meet force-free dog trainers and behaviourists from across the UK, some just starting out, others scaling but all learning, growing, and figuring it out together.
Just a room full of people who get it.
Watch the video to find out why people love CBA Live
and working with Canine Business Academy...
BUY WITH CONFIDENCE
REFUND PERIOD: Whilst there are no refunds, if you can no longer make it you can sell your ticket and request a free-of-charge name change on your ticket, up to 7 days before the event. Or use your ticket to still gain access to all the recordings for 12-months afterwards, and enjoy CBA Live from the comfort of your own home.
BUY WITH CONFIDENCE
REFUND PERIOD: Whilst there are no refunds, if you can no longer make it you can sell your ticket and request a free-of-charge name change on your ticket, up to 7 days before the event. Or use your ticket to still gain access to all the recordings for 12-months afterwards, and enjoy CBA Live from the comfort of your own home.
WHAT PAST ATTENDEES THOUGHT OF CBA LIVE...
We also need to say a massive thank you to our wicked sponsors
WHAT PAST ATTENDEES THOUGHT OF CBA LIVE...
""We also need to say a massive thank you to our wicked sponsors""
will be at CBA Live
FAQ
Who is CBA Live for?
CBA Live is for welfare-first, force-free dog trainers and behaviourists who care about dogs and want their business to feel more stable and less stressful.
If you’ve ever thought “I love this work, but this bit feels harder than it needs to”, you’ll fit right in.
If you’ve ever thought “I love this work, but this bit feels harder than it needs to”, you’ll fit right in.
Will I get to talk to the speakers?
Yes. Speakers are around throughout the day, not hidden away. If you want to say hello or ask a question, you’ll have the chance.
I’m early in my business career. Is this for me?
Yes.
You don’t need to be at a certain level, making a certain amount, or have anything “figured out”. Everything is explained clearly, without jargon or assumptions.
You don’t need to be at a certain level, making a certain amount, or have anything “figured out”. Everything is explained clearly, without jargon or assumptions.
What do I wear? Do I need to dress “businessy”?
Please don’t.
Wear whatever you’re comfortable in. Jeans, trainers, layers, comfy clothes, all totally normal. If you’re comfortable, you’re dressed right.
Wear whatever you’re comfortable in. Jeans, trainers, layers, comfy clothes, all totally normal. If you’re comfortable, you’re dressed right.
I’ve been doing this a while, will it be too basic?
No.
A lot of people who’ve been in business for years say this is where things finally make sense. It’s not about doing more, it’s about doing the right things in the right order.
A lot of people who’ve been in business for years say this is where things finally make sense. It’s not about doing more, it’s about doing the right things in the right order.
I get overwhelmed easily. Will this be okay for me?
Yes.
There’s a clear structure to the day, regular breaks, and no pressure to join in with everything. You can move around, step outside, fidget, doodle, or just sit quietly.
You won’t be singled out. You won’t be put on the spot.
There’s a clear structure to the day, regular breaks, and no pressure to join in with everything. You can move around, step outside, fidget, doodle, or just sit quietly.
You won’t be singled out. You won’t be put on the spot.
Will I actually learn anything useful?
Yes.
You’ll leave with clearer thinking, practical ideas, and a better sense of what to focus on next, not just a notebook full of things you never use.
You’ll leave with clearer thinking, practical ideas, and a better sense of what to focus on next, not just a notebook full of things you never use.
Is there really music and dancing?
Yes… but hear us out.
There will be music, and there may be some dancing, mostly from Jo, Vicky, and the speakers. You are welcome to join in, laugh at us, or completely ignore it.
Zero pressure. Optional fun.
There will be music, and there may be some dancing, mostly from Jo, Vicky, and the speakers. You are welcome to join in, laugh at us, or completely ignore it.
Zero pressure. Optional fun.
What’s the vibe like?
Friendly. Calm. Human.
This isn’t a loud, shouty business event. It’s a room full of people who care about what they do and are open to learning, without ego or judgement.
This isn’t a loud, shouty business event. It’s a room full of people who care about what they do and are open to learning, without ego or judgement.
Are the sessions recorded?
Yes. The main sessions will be recorded so you can revisit them afterwards.
I’m not great at networking. Is that going to be awkward?
No.
There’s no forced networking, no awkward icebreakers, and no expectation to talk to everyone. Conversations happen naturally, and it’s completely okay to take time out when you need to.
There’s no forced networking, no awkward icebreakers, and no expectation to talk to everyone. Conversations happen naturally, and it’s completely okay to take time out when you need to.
Is the venue accessible?
Yes. The venue is accessible. If you have specific access needs, just email us and we’ll help.
Can I come on my own?
Yes. Loads of people do.
You won’t feel like the odd one out, it’s a very easy event to attend solo.
You won’t feel like the odd one out, it’s a very easy event to attend solo.
What if something changes and I can’t attend?
Life happens. Full details are in our ticket policy, and if you’re unsure about anything, just drop us an email.
Where is CBA Live held?
CBA Live is held at the Village Hotel, Solihull, on Dog Kennel Lane (yes, really).
It’s easy to get to by car and public transport, with on-site parking available. We’ll send full directions and travel info closer to the event.
It’s easy to get to by car and public transport, with on-site parking available. We’ll send full directions and travel info closer to the event.
How’s it all coming along?
It’s shaping up brilliantly, and we’re very excited about it.
FAQ
Who is CBA Live for?
CBA Live is for welfare-first, force-free dog trainers and behaviourists who care about dogs and want their business to feel more stable and less stressful.
If you’ve ever thought “I love this work, but this bit feels harder than it needs to”, you’ll fit right in.
If you’ve ever thought “I love this work, but this bit feels harder than it needs to”, you’ll fit right in.
Will I get to talk to the speakers?
Speakers are around throughout the day, not hidden away. If you want to say hello or ask a question, you’ll have the chance.
I’m early in my business career. Is this for me?
Yes.
You don’t need to be at a certain level, making a certain amount, or have anything “figured out”. Everything is explained clearly, without jargon or assumptions.
You don’t need to be at a certain level, making a certain amount, or have anything “figured out”. Everything is explained clearly, without jargon or assumptions.
What do I wear? Do I need to dress “businessy”?
Please don’t.
Wear whatever you’re comfortable in. Jeans, trainers, layers, comfy clothes — all totally normal. If you’re comfortable, you’re dressed right.
Wear whatever you’re comfortable in. Jeans, trainers, layers, comfy clothes — all totally normal. If you’re comfortable, you’re dressed right.
I’ve been doing this a while, will it be too basic?
No.
A lot of people who’ve been in business for years say this is where things finally make sense. It’s not about doing more, it’s about doing the right things in the right order.
A lot of people who’ve been in business for years say this is where things finally make sense. It’s not about doing more, it’s about doing the right things in the right order.
I get overwhelmed easily, will this be okay for me?
Yes.
There’s a clear structure to the day, regular breaks, and no pressure to join in with everything. You can move around, step outside, fidget, doodle, or just sit quietly.
You won’t be singled out. You won’t be put on the spot.
There’s a clear structure to the day, regular breaks, and no pressure to join in with everything. You can move around, step outside, fidget, doodle, or just sit quietly.
You won’t be singled out. You won’t be put on the spot.
Will I actually learn anything useful?
Yes.
You’ll leave with clearer thinking, practical ideas, and a better sense of what to focus on next — not just a notebook full of stuff you never use.
You’ll leave with clearer thinking, practical ideas, and a better sense of what to focus on next — not just a notebook full of stuff you never use.
Is there really music and dancing?
Yes… but hear us out.
There will be music, and there may be some dancing — mostly from Jo, Vicky, and the speakers. You are welcome to join in, laugh at us, or completely ignore it.
Zero pressure. Optional fun.
There will be music, and there may be some dancing — mostly from Jo, Vicky, and the speakers. You are welcome to join in, laugh at us, or completely ignore it.
Zero pressure. Optional fun.
What’s the vibe like?
Friendly. Calm. Human.
This isn’t a loud, shouty business event. It’s a room full of people who care about what they do and are open to learning, without ego or judgement.
This isn’t a loud, shouty business event. It’s a room full of people who care about what they do and are open to learning, without ego or judgement.
Are the sessions recorded?
Yes. The main sessions will be recorded so you can revisit them afterwards.
I’m not great at networking. Is that going to be awkward?
No.
There’s no forced networking, no awkward icebreakers, and no expectation to talk to everyone. Conversations happen naturally, and it’s completely okay to take time out when you need to.
There’s no forced networking, no awkward icebreakers, and no expectation to talk to everyone. Conversations happen naturally, and it’s completely okay to take time out when you need to.
Is the venue accessible?
Yes. The venue is accessible. If you have specific access needs, just email us and we’ll help.
Can I come on my own?
Yes. Loads of people do.
You won’t feel like the odd one out — it’s a very easy event to attend solo.
You won’t feel like the odd one out — it’s a very easy event to attend solo.
What if something changes and I can’t attend?
Life happens. Full details are in our refund policy, and if you’re unsure about anything, just drop us an email.
Where is CBA Live held?
CBA Live is held at the Village Hotel, Solihull, on Dog Kennel Lane (yes, really).
It’s easy to get to by car and public transport, with on-site parking available. We’ll send full directions and travel info closer to the event so you don’t have to figure it all out yourself.
It’s easy to get to by car and public transport, with on-site parking available. We’ll send full directions and travel info closer to the event so you don’t have to figure it all out yourself.
How's it all coming along?
It's been looking awesome, we're so happy with it.