DO YOU HAVE A DOG BUSINESS?
- DO YOU NEED MORE CLIENTS?
- ARE YOU ATTRACTING THE WRONG TYPE OF CLIENTS?
- ARE YOU WORKING ALL OF THE HOURS BUT STILL NEVER HAVE ENOUGH MONEY?
- DO YOU WANT MORE TIME TO DO THE THINGS YOU REALLY LOVE (LIKE TRAINING YOUR OWN DOGS!)
GRAB YOUR TICKET TO THE CBA CONFERENCE NOW!
(Places are limited)
DO YOU HAVE A DOG BUSINESS?
- DO YOU NEED MORE CLIENTS?
- ARE YOU ATTRACTING THE WRONG TYPE OF CLIENTS?
- ARE YOU WORKING ALL OF THE HOURS BUT STILL NEVER HAVE ENOUGH MONEY?
- DO YOU WANT MORE TIME TO DO THE THINGS YOU REALLY LOVE (LIKE TRAINING YOUR OWN DOGS!)
GRAB YOUR TICKET TO THE CBA CONFERENCE NOW!
(Places are limited)
Get a copy of our #1 bestselling book "Let's Talk Dog Business Strategy" here
HEY DOG TRAINER!
Want to discover how to build a business that pays well, feels good to run, and works with your life, not against it?
HEY DOG TRAINER!
Want to discover how to build a business that pays well, feels good to run, and works with your life, not against it?
Whether you're still figuring it all out, fully booked and have a waitlist, or leading a growing business with a team behind you, this is the programme to sharpen your thinking, build real strategy, and finally get space to work on the business, not just in it.
Welcome to the dog industry’s answer to meeting you exactly where you are and showing you what’s truly possible.
Whether you're still figuring it all out, fully booked and have a waitlist, or leading a growing business with a team behind you, this is the programme to sharpen your thinking, build real strategy, and finally get space to work on the business, not just in it.
Welcome to the dog industry’s answer to meeting you exactly where you are and showing you what’s truly possible.
Hey, we're Jo & Vicky!
We knew the dog industry needed something different. Something lived by real dog trainers doing the work and making it a success...
So we built Canine Business Academy.
- We share our story on the #1 podcast Let's Talk Dog Business
- We give you the playbook in our book Let's Talk Dog Business Strategy
- We speak at conferences all over the world about how money is NOT a dirty word, and you can do what you do with integrity.
Hey, we're Jo & Vicky!
We knew the dog industry needed something different. Something lived by real dog trainers doing the work and making it a success...
So we built Canine Business Academy.
- We share our story on the #1 podcast Let's Talk Dog Business
- We give you the playbook in our book Let's Talk Dog Business Strategy
- We speak at conferences all over the world about how money is NOT a dirty word, and you can do what you do with integrity.
WE DIDN'T START CANINE BUSINESS ACADEMY BECAUSE WE WERE STRUGGLING.
WE STARTED IT BECAUSE WE WEREN'T.
- We were running successful dog training businesses
- We were making money. £10k + months
- We loved working with our clients and they loved working with us...
- But everywhere we looked dog trainer were NOT achieving the same.
- Amazing people undercharging, suffering with imposter syndrome, burning out, and under the belief that if you love dogs- that should be enough.
WE DIDN'T START CANINE BUSINESS ACADEMY BECAUSE WE WERE STRUGGLING.
WE STARTED IT BECAUSE WE WEREN'T.
- We were running successful dog training businesses
- We were making money. £10k + months
- We loved working with our clients and they loved working with us...
- But everywhere we looked dog trainer were NOT achieving the same.
- Amazing people undercharging, suffering with imposter syndrome, burning out, and under the belief that if you love dogs- that should be enough.
NO FUCKING WAY COULD WE NOT DO SOMETHING!
NO FUCKING WAY COULD WE NOT DO SOMETHING!
HEY DOG TRAINER!
IF ANY OF THESE RESONATE...
NO FUCKING WAY COULD WE NOT
DO SOMETHING!
THEN WE MAY BE ABLE TO HELP!
Our signature programme
Business Basics is the go-to group programme for force-free dog trainers that will give you all of the tools to start running your business like a business, attract better clients, make more money and create more time and freedom.
Our signature programme
Business Basics is the go-to group programme for force-free dog trainers that will give you all of the tools to start running your business like a business, attract better clients, make more money and create more time and freedom.
WHO IS BUSINESS BASICS FOR?
You’re a force-free, welfare-first trainer or behaviourist. You’ve got a business that ticks over. It pays the bills (most of the time). You’ve got a decent client base. Things are… fine.
But if you’re honest? You’re kind of winging it. There’s no proper plan. You’re not fully booked, but you’re not sure if you want to be. You keep thinking there’s more, more income, more ease, more confidence but you’re never quite sure where to look for it.
This is for you if:
- You’re doing the work, but don’t feel like a business owner
- You’ve built something that is working but feel it could be better
- You want consistency, direction, and to actually feel in charge of your business
You’re ready to be more intentional and to run your business on purpose, not just autopilot. To feel like you’ve got a handle on it.
WHO IS BUSINESS BASICS FOR?
You’re a force-free, welfare-first trainer or behaviourist. You’ve got a business that ticks over. It pays the bills (most of the time). You’ve got a decent client base. Things are… fine.
But if you’re honest? You’re kind of winging it. There’s no proper plan. You’re not fully booked, but you’re not sure if you want to be. You keep thinking there’s more, more income, more ease, more confidence but you’re never quite sure where to look for it.
This is for you if:
- You’re doing the work, but don’t feel
like a business owner
- You’ve built something that is working
but feel it could be better
- You want consistency, direction, and
to actually feel in charge of your
business
You’re ready to be more intentional and to run your business on purpose, not just autopilot. To feel like you’ve got a handle on it.
Don't just take our word for it though. Click video below to see what our clients have to say about Business Basics...
Don't just take our word for it though. Click on the video below to see our what our clients have to say about Business Basics...
CLARE, England
Clare Parker, England
CLARE, England
Clare Parker, England
"I have been signed up to Business Basics for just one week and I kid you not, I am seeing massive changes already! Actually scrap that, don't sign up! If I can keep this witchery away from all you guys I can take over the world! You probably wouldn't want the extra money anyway right??"
SAMANTHA, England
"I have been signed up to Business Basics for just one week and I kid you not, I am seeing massive changes already! Actually scrap that, don't sign up! If I can keep this witchery away from all you guys I can take over the world! You probably wouldn't want the extra money anyway right??"
SAMANTHA, England
Our 6 month group programme, Business Basics, will teach you how to:
If you are a FORCE- FREE dog trainer struggling to run a successful business, we'll give you all of the tools you need to:
- Attract more clients, and specifically the right ones just for you
- Get more confidence to start running your business like a business
- Banish the overwhelm and kick burnout's ass
- Increase your profitability
- Combat dog trainer feast and famine
- Create more time and freedom
- Get clear on the areas of your business you need to focus on, and drop the things that won't move the needle
- Discover your zone of genius
- Nail down offerings and services that are a win/win for both you and your clients
- Sustain a thriving business
- Attract more clients, and specifically the right ones just for you.
- Get more confidence to start running your business like a proper business, and not a glorified hobby.
- Banish the overwhelm and kick burnout's ass
- Make more money (c'mon let's get raw and real- we all need money to live a decent life!)
- Combat dog trainer feast and famine.
- Get more time and freedom to do the things you love.
- Gain clarity on the areas of your business you need to focus on, and drop the things that won't move the needle.
- Truly learn about yourself, and what you really want from running your business.
- Find out where your zone of genius lies, and how to create the perfect service to allow it to shine!
- Sustain a thriving dog business that you love every part of (even the admin!)
IF YOU ARE A FORCE-FREE DOG TRAINER STRUGGLING TO RUN A SUCCESSFUL BUSINESS, WE WILL GIVE YOU ALL OF THE TOOLS YOU NEED TO:
If you are a dog trainer struggling to run a successful business,
we will give you all of the tools you need to:
- Attract more clients, and specifically the right ones just for you
- Get more confidence to start running your business like a business
- Banish the overwhelm and kick burnout's ass
- Increase your profitability
- Combat dog trainer feast and famine
- Create more time and freedom
- Get clear on the areas of your business you need to focus on, and drop the things that won't move the needle
- Discover your zone of genius
- Nail down offerings and services that are a win/win for both you and your clients
- Sustain a thriving business
- Attract more clients, and specifically the right ones just for you.
- Get more confidence to start running your business like a proper business, and not a glorified hobby.
- Banish the overwhelm and kick burnout's ass
- Make more money (c'mon let's get raw and real- we all need money to live a decent life!)
- Combat dog trainer feast and famine.
- Get more time and freedom to do the things you love.
- Gain clarity on the areas of your business you need to focus on, and drop the things that won't move the needle.
- Truly learn about yourself, and what you really want from running your business.
- Find out where your zone of genius lies, and how to create the perfect service to allow it to shine!
- Sustain a thriving dog business that you love every part of (even the admin!)
"When you advertised the business basics course I signed up without a second thought. I don't even have a business yet, but I wanted you to be part of my journey. I was apprehensive at first because I was so new to everything but you have created such a safe space to share my worries and concerns. I've learnt so much from you already and the others in the group."
EMILY, England
"When you advertised the business basics course I signed up without a second thought. I don't even have a business yet, but I wanted you to be part of my journey. I was apprehensive at first because I was so new to everything but you have created such a safe space to share my worries and concerns. I've learnt so much from you already and the others in the group."
EMILY, England
THE DRIVE...
MISSION
To help welfare-first dog trainers build real-world businesses that feel good to run and actually pay the bills. We do this through straight talking business strategy, coaching, and honest conversations for people who give a shit about their business, and want to do better for dogs, for clients, and themselves.
VISION
To inspire and raise the standard in the dog industry by making business skills as essential as behavioural ones so the trainers doing the best work can stay, grow, and lead the way.
VALUES
- Give a shit: care deeply
- Get shit done: Take action
- Be unapologetically you: No pretending
- Keep it raw + real: say what others don't
- Progress over perfection: messy counts
- Practical as hell, personal as fuck: strategy with heart
- Don't be a dick: Total welfare for all
WHO WE WORK WITH
We work with dog trainers who give a shit.
The ones who care deeply about dogs, about people, and about building a business that feels good to run and actually pays the bills.
We don’t work with everyone—and we’re okay with that.
We work with people who train with relationships in mind. Who lead with curiosity and kindness. Who care about total welfare- not just what happens in the session, but how it feels for everyone involved.
We’re not here to police you. We’re not here to label you.
R+ and force-free are part of our roots, but those labels come with baggage. They’ve been used to divide, to shame, to silence, and to scare people off asking better questions.
That’s not what we’re about.
We work with trainers who want to learn, grow, and do right by dogs, without tools, without coercion, and without tearing other people down in the process.
You can be brilliant at what you do and still be open to better.
You can stand out without needing to put anyone else in the shade.
This industry doesn’t need more noise. It needs people who show up with honesty, kindness, and a willingness to build something better—for dogs, for clients, and for themselves.
If that’s you, we’ve got strategy, support, and a seat at the table with your name on it.
THE DRIVE...
MISSION
To help force-free dog trainers build real-world businesses that feel good to run and actually pay the bills. We do this through straight talking business strategy, coaching, and honest conversations for people who give a shit about their business, and want to do better for dogs, for clients, and themselves.
VISION
To inspire and raise the standard in the dog industry by making business skills as essential as behavioural ones so the trainers doing the best work can stay, grow, and lead the way.
VALUES
- Give a shit: care deeply
- Get shit done: Take action
- Be unapologetically you: No pretending
- Keep it raw + real: say what others don't
- Progress over perfection: messy counts
- Practical as hell, personal as fuck: strategy with heart
- Don't be a dick: Total welfare for all
WHO WE WORK WITH
We work with force-free dog trainers who give a shit.
The ones who care deeply about dogs, about people, and about building a business that feels good to run and actually pays the bills.
We don’t work with everyone, and we’re okay with that.
We work with people who train with relationships in mind. Who lead with curiosity and kindness. Who care about total welfare—not just what happens in the session, but how it feels for everyone involved.
We’re not here to police you. We’re not here to label you.
R+ and force-free are part of our roots, but those labels come with baggage. They’ve been used to divide, to shame, to silence, and to scare people off asking better questions.
That’s not what we’re about.
We work with trainers who want to learn, grow, and do right by dogs, without tools, without coercion, and without tearing other people down in the process.
You can be brilliant at what you do and still be open to better.
You can stand out without needing to put anyone else in the shade.
This industry doesn’t need more noise. It needs people who show up with honesty, kindness, and a willingness to build something better. For dogs, for clients, and for themselves.
If that’s you, we’ve got strategy, support, and a seat at the table with your name on it.
Business Basics is absolutely full of business gold- here is what you'll get:
Business Basics: our signature programme for building a real business, not just winging it.
Business Basics: our signature programme for building a real business, not just winging it.
This is where you get clear on what’s working, what’s not, and where to focus. Because even if you think everything’s fine, we’d bet at least one pillar is shaky.
You’ll move through our Kitchen Table Framework, covering You, Work, Connection and Money and when all four are in place? That’s when things start to flow.
What's included:
What you'll cover:
Business Basics: Our Signature Programme For Building A Real Business, Not Just Winging It.
Business Basics: our signature programme for building a real business, not just winging it.
This is where you get clear on what’s working, what’s not, and where to focus. Because even if you think everything’s fine, we’d bet at least one pillar is shaky.
You’ll move through our Kitchen Table Framework, covering You, Work, Connection and Money and when all four are in place? That’s when things start to flow.
What's included:
- Full access to our 12-month business growth programme
- 2 x 1:1 personalised strategy sessions to kickstart your plan and accelerate those goals
- Weekly live strategy sessions to take you from stuck to stuck-in
- Exclusive unlimited access to our CBA community for invaluable peer support, and networking opportunities throughout the programme
- Full access to our 12-month programme
- Bite-sized video lessons you can actually action
- Workbooks, tools, templates- no theory for the sake of it
- Weekly group coaching calls to get support, talk through blocks, and get your specific questions answered
- 1:1 Kickstart & 30 day follow-up. Receive personalised access to Jo or Vicky, and their eyes on your business
- Private community of dog pros who actually get it
What you'll cover:
- What your business stands for and why that matters
- How to handle sales without it feeling gross
- What to say when you show up online or in person
- How to get more of the right people finding you
- Who you help and what you actually offer
- What makes you different and how to talk about itWhat your business stands for and why that matters
- What your business stands for and why that matters
- How to handle sales without it feeling gross
- What to say when you show up online or in person
- How to get more of the right people finding you
- Who you help and what you actually offer
- What makes you different and how to talk about itWhat your business stands for and why that matters
- Full access to our 12-month business growth programme
- 2 x 1:1 personalised strategy sessions to kickstart your plan and accelerate those goals
- Weekly live strategy sessions to take you from stuck to stuck-in
- Exclusive unlimited access to our exclusive CBA community for invaluable peer support and networking opportunities throughout the programme
- What your business stands for and why that matters
- What makes you different and how to talk about it
- Who you help and what you actually offer
- How to get more of the right people finding you
- What to say when you show up online or in person
- How to handle sales without it feeling gross
- What happens before and after someone buys from you
Join us from as little as £318 + vat per month...
Join us from as little as £318 per month...
OH AND ONE MORE THING. THINK THIS IS JUST FOR NEWBIES?
Let’s get that out the way.
This isn’t a "how to start your business" bootcamp.
This is:
✅ How to make better money without burning out
✅ How to attract better-fit clients (even if you’re already booked)
✅ How to structure your offers, systems, and time so it actually works for you
Still not sure if it's right for you? Let's have a chat!👇
OH AND ONE MORE THING.
THINK THIS IS JUST FOR NEWBIES?
Let’s get that out the way.
This isn’t a "how to start your business" bootcamp.
This is:
✅ How to make better money without burning out
✅ How to attract better-fit clients (even if you’re already booked)
✅ How to structure your offers, systems, and time so it actually works for you
Still not sure if it's right for you? Let's have a chat!👇
You're a dog trainer who deserves to build a business that pays you properly, reflects your values, and doesn’t chew up your life in the process.
If you’ve ever felt like you're winging it, but you know you’ve got something bigger in you, we see you.
You are who we built this for.
Jo & Vicky x
J&V x
You're a dog trainer who deserves to build a business that pays you properly, reflects your values, and doesn’t chew up your life in the process.
If you’ve ever felt like you're winging it, but you know you’ve got something bigger in you, we see you.
You are who we built this for.
J&V x
J&V x
Follow us on the socials!
Follow us on the socials!
Follow us on the socials!
Follow us on the socials!
If you're having any problems or want to get in touch with us, please email hello@caninebusinessacademy.com