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FORCE-FREE DOG TRAINER/BEHAVIOURIST
STRUGGLING FINANCIALLY DOES NOT MAKE YOU MORE ETHICAL.
Caring about welfare and the dogs is the core of what you do. When you get the business working for you as well you can help so much more. Learning the business side is crucial but it doesn't have to be scary or overwhelming.
You've got enough to do already so let's strip it back and see what you actually need to focus on.
FREE 90-MINUTE MASTERCLASS
NEXT FREE 90-MIN SESSION
Thursday 17th June
Thursday 17th June
7:00pm
7:00pm
UK time (GMT+1)
UK time (GMT+1)
Something we see all the time with FF Dog Trainers is this belief that struggling with money is just part of the job.
Clients just won't pay, people don't want dog training, they just want quick fixes, I just need more enquiries.
This masterclass is for you if you've ever had any of those thoughts. Come and join us and see how this could absolutely change your life like it did for us and so many others.
Something we see all the time with FF Dog Trainers is this belief that struggling with money is just part of the job.
Clients just won't pay, people don't want dog training, they just want quick fixes, I just need more enquiries.
This masterclass is for you if you've ever had any of those thoughts. Come and join us and see how this could absolutely change your life like it did for us and so many others.
Something we see all the time with FF Dog Trainers is this belief that struggling with money is just part of the job.
Clients just won't pay, people don't want dog training, they just want quick fixes, I just need more enquiries.
This masterclass is for you if you've ever had any of those thoughts. Come and join us and see how this could absolutely change your life like it did for us and so many others.
FORCE-FREE DOG TRAINER/BEHAVIOURIST
STRUGGLING FINANCIALLY DOES NOT MAKE YOU MORE ETHICAL.
Caring about welfare and the dogs is the core of what you do. When you get the business working for you as well you can help so much more. Learning the business side is crucial but it doesn't have to be scary or overwhelming.
You've got enough to do already so let's strip it back and see what you actually need to focus on.
FREE 90-MINUTE MASTERCLASS
NEXT FREE 90-MIN SESSION
Thursday 17th June
7:00pm
UK time (GMT+1)
Something we see all the time with FF Dog Trainers is this belief that struggling with money is just part of the job.
Clients just won't pay, people don't want dog training, they just want quick fixes, I just need more enquiries.
This masterclass is for you if you've ever had any of those thoughts. Come and join us and see how this could absolutely change your life like it did for us and so many others.
You're Really Good At What You Do.
So Why Doesn't Your Bank Account Reflect That?
You're working 50+ hour weeks. Fitting sessions around school runs. Saying yes to everyone. Working evenings for free because "dog people will understand."
And you're still:
- Checking your bank balance before buying groceries
- Undercharging because you're terrified clients will leave
- Relying on referrals and hoping they keep coming
- Working harder every month but not seeing the money increase
- Watching less-qualified trainers charge double what you do
And here’s the good news (albeit annoying):
It's not because you're not good enough. It's because nobody taught you the business side.
And you're still:
- Checking your bank balance before buying groceries
- Undercharging because you're terrified clients will leave
- Relying on referrals and hoping they keep coming
- Working harder every month but not seeing the money increase
- Watching less-qualified trainers charge double what you do
And here’s the good news (albeit annoying):
It's not because you're not good enough. It's because nobody taught you the business side.
CLICK THE BUTTON BELOW TO RESERVE YOUR SEAT:
You're Really Good At
What You Do.
So Why Doesn't Your Bank Account Reflect That?
You're working 50+ hour weeks. Fitting sessions around school runs. Saying yes to everyone. Working evenings for free because "dog people will understand."
And you're still:
- Checking your bank balance before buying groceries
- Undercharging because you're terrified clients will leave
- Relying on referrals and hoping they keep coming
- Working harder every month but not seeing the money increase
- Watching less-qualified trainers charge double what you do
And here’s the good news (albeit annoying):
It's not because you're not good enough. It's because nobody taught you the business side.
And you're still:
- Checking your bank balance before buying groceries
- Undercharging because you're terrified clients will leave
- Relying on referrals and hoping they keep coming
- Working harder every month but not seeing the money increase
- Watching less-qualified trainers charge double what you do
And here’s the good news (albeit annoying):
It's not because you're not good enough. It's because nobody taught you the business side.
CLICK THE BUTTON BELOW TO RESERVE YOUR SEAT:
CLICK THE BUTTON BELOW TO RESERVE YOUR SEAT:
Here's what you're getting in this 90-minute training:
We're walking you through the exact 5-step framework our members use to increase their income by £30K-50K per year without working more hours, compromising their ethics or feeling like they’re ‘only doing it for the money’
By the end of this session, you'll have:
STEP 1: Your Real Numbers (Finally)
- Calculate what you ACTUALLY need to earn monthly (not just guessing)
- Know your true cost-per-session (hint: it's way higher than you think)
- Understand exactly how many clients you need at what price to hit your income goals
- YOU'LL LEAVE WITH: A completed "Minimum Viable Income" calculator
STEP 2: Pricing That Actually Pays You
- Discover the 3-part pricing structure that works for 90%+ of dog trainers
- Learn how to confidently quote your new prices without apologising
- Know which services to price higher (and which to stop offering)
- YOU'LL LEAVE WITH: Your new pricing structure across all services
STEP 3: A Sales Process That Converts
- Master the 5-question framework that qualifies leads BEFORE you waste time
- Handle "I need to think about it" and "That's expensive" without panicking
- Get deposits upfront so people actually commit (not just 'book' and ghost)
- YOU'LL LEAVE WITH: A step-by-step inquiry-to-booking process you can use Monday
STEP 4: The ONE Offer That Makes Everything Easier
- Why offering 17 different packages is killing your income (and what to do instead)
- How to structure one core offer that clients actually want to buy
- Package your services so clients see the value (not just the price)
- YOU'LL LEAVE WITH: Your signature offer structure
STEP 5: What To Stop Doing (The "Stop Doing" List)
- Identify the 3 things you're doing right now that are costing you money
- Stop wasting time on marketing tactics that don't work for dog trainers
- Focus on the ONE thing that will move the needle fastest
- YOU'LL LEAVE WITH: Your personalised 'Stop Doing' list + 90-day action plan
Here's what you're getting in this 90-minute training:
We're walking you through the exact 5-step framework our members use to increase their income by £30K-50K per year without working more hours, compromising their ethics or feeling like they’re ‘only doing it for the money’
By the end of this session, you'll have:
STEP 1: Your Real Numbers (Finally)
- Calculate what you ACTUALLY need to earn monthly (not just guessing)
- Know your true cost-per-session (hint: it's way higher than you think)
- Understand exactly how many clients you need at what price to hit your income goals
- YOU'LL LEAVE WITH: A completed "Minimum Viable Income" calculator
STEP 2: Pricing That Actually Pays You
- Discover the 3-part pricing structure that works for 90%+ of dog trainers
- Learn how to confidently quote your new prices without apologising
- Know which services to price higher (and which to stop offering)
- YOU'LL LEAVE WITH: Your new pricing structure across all services
STEP 3: A Sales Process That Converts
- Master the 5-question framework that qualifies leads BEFORE you waste time
- Handle "I need to think about it" and "That's expensive" without panicking
- Get deposits upfront so people actually commit (not just 'book' and ghost)
- YOU'LL LEAVE WITH: A step-by-step inquiry-to-booking process you can use Monday
STEP 4: The ONE Offer That Makes Everything Easier
- Why offering 17 different packages is killing your income (and what to do instead)
- How to structure one core offer that clients actually want to buy
- Package your services so clients see the value (not just the price)
- YOU'LL LEAVE WITH: Your signature offer structure
STEP 5: What To Stop Doing (The "Stop Doing" List)
- Identify the 3 things you're doing right now that are costing you money
- Stop wasting time on marketing tactics that don't work for dog trainers
- Focus on the ONE thing that will move the needle fastest
- YOU'LL LEAVE WITH: Your personalised 'Stop Doing' list + 90-day action plan
This Isn't Pie In The Sky. This Is Action!
You're not leaving with a vague "now go figure it out." You're leaving with:
- Your new prices
- Your sales scripts
- Your core offer
- Your action plan
- Clarity on what to do Monday morning
This Isn't Pie In The Sky. This Is Action!
You're not leaving with a vague "now go figure it out." You're leaving with:
- Your new prices
- Your sales scripts
- Your core offer
- Your action plan
- Clarity on what to do Monday morning
Between us we've:
- Built 2 dog training businesses that generated over £100k per year, then
- Built Canine Business Academy from a kitchen-table idea to a global coaching brand
- Helped 2,500+ force-free dog trainers increase their income and reclaim their time
- Hosted the #1 dog business podcast Let's Talk Dog Business
- Written the book Let's Talk Dog Business Strategy
- Spoken at conferences worldwide about why making money and caring about dogs aren't opposites
Who's teaching this?
Jo Moorcroft & Vicky Davies.
Co-founders of Canine Business Academy
We're not business coaches who happened to stumble into the dog industry. We're force-free dog trainers who happened to have figured out the business side of things by building our own businesses from the ground up, made every mistake in the book, and finally figured out how to make proper money without compromising our ethics.
We know what it's like to:
- Undercharge and overwork
- Rely on referrals and panic when they dry up
- Say yes to every client even when they're a nightmare
- Work evenings for free because "it's just a quick question"
- Feel guilty about wanting to earn more
- Focused on the wrong things, and overlooked the right ones
And we know how to fix it - because we've done it ourselves and taught thousands of trainers to do the same.
This 90-minute training is the exact framework we use with our members. And it works.
Who's teaching this?
Jo Moorcroft & Vicky Davies.
Co-founders of Canine Business Academy
Between us we've:
- Built 2 dog training businesses that generated over £100k per year, then
- Built Canine Business Academy from a kitchen-table idea to a global coaching brand
- Helped 2,500+ force-free dog trainers increase their income and reclaim their time
- Hosted the #1 dog business podcast Let's Talk Dog Business
- Written the book Let's Talk Dog Business Strategy
- Spoken at conferences worldwide about why making money and caring about dogs aren't opposites
We're not business coaches who happened to stumble into the dog industry. We're force-free dog trainers who happened to have figured out the business side of things by building our own businesses from the ground up, made every mistake in the book, and finally figured out how to make proper money without compromising our ethics.
We know what it's like to:
- Undercharge and overwork
- Rely on referrals and panic when they dry up
- Say yes to every client even when they're a nightmare
- Work evenings for free because "it's just a quick question"
- Feel guilty about wanting to earn more
- Focused on the wrong things, and overlooked the right ones
And we know how to fix it - because we've done it ourselves and taught thousands of trainers to do the same.
This 90-minute training is the exact framework we use with our members. And it works.
THE DRIVE...
MISSION
To help force-free dog trainers build real-world businesses that feel good to run and actually pay the bills. We do this through straight talking business strategy, coaching, and honest conversations for people who give a shit about their business, and want to do better for dogs, for clients, and themselves.
VISION
To inspire and raise the standard in the dog industry by making business skills as essential as behavioural ones so the trainers doing the best work can stay, grow, and lead the way.
VALUES
- Give a shit: care deeply
- Get shit done: Take action
- Be unapologetically you: No pretending
- Keep it raw + real: say what others don't
- Progress over perfection: messy counts
- Practical as hell, personal as fuck: strategy with heart
- Don't be a dick: Total welfare for all
THE DRIVE...
MISSION
To help force-free dog trainers build real-world businesses that feel good to run and actually pay the bills. We do this through straight talking business strategy, coaching, and honest conversations for people who give a shit about their business, and want to do better for dogs, for clients, and themselves.
VISION
To inspire and raise the standard in the dog industry by making business skills as essential as behavioural ones so the trainers doing the best work can stay, grow, and lead the way.
VALUES
- Give a shit: care deeply
- Get shit done: Take action
- Be unapologetically you: No pretending
- Keep it raw + real: say what others don't
- Progress over perfection: messy counts
- Practical as hell, personal as fuck: strategy with heart
- Don't be a dick: Total welfare for all
This webinar is perfect for you if you're a force-free dog trainer who:
- Puts everything into helping clients and their dogs, but struggles to pay the bills → You'll learn how to price properly so your effort actually reflects in your income
- Works all the hours for very little in return → You'll discover how to make more money per client so you can work LESS, not more
- Misses out on time with family/friends because work takes over → You'll build a business model that gives you evenings and weekends back
- Passionate about getting even better results for clients → You'll package your services in a way that delivers better outcomes AND pays you properly
- Is not afraid to admit you'd like to earn more money for doing what you love → You'll get the pricing confidence and sales skills to actually make it happen
- Is desperate for more time to spend with your own dogs → You'll stop saying yes to everyone and start working with clients who value what you doIf you nodded along to any of these, this training is for you.
If you nodded along to any of these, this training is for you.
This webinar is perfect for you if you're a force-free dog trainer who:
- Puts everything into helping clients and their dogs, but struggles to pay the bills → You'll learn how to price properly so your effort actually reflects in your income
- Works all the hours for very little in return → You'll discover how to make more money per client so you can work LESS, not more
- Misses out on time with family/friends because work takes over → You'll build a business model that gives you evenings and weekends back
- Passionate about getting even better results for clients → You'll package your services in a way that delivers better outcomes AND pays you properly
- Is not afraid to admit you'd like to earn more money for doing what you love → You'll get the pricing confidence and sales skills to actually make it happen
- Is desperate for more time to spend with your own dogs → You'll stop saying yes to everyone and start working with clients who value what you doIf you nodded along to any of these, this training is for you.
If you nodded along to any of these, this training is for you.
Finally ready to make the money you deserve?
Here's what to do next:
1. Register (takes 30 seconds)
2. Mark your calendar with your chosen date
3. Show up ready to implement (bring a notebook - you'll need it)
This training is 100% free. No credit card required. Just 90 minutes of practical, dog-industry-specific business training that actually works.
The only way you lose is if you don't show up.
Can't make it live? No worries - register anyway and we'll send you the replay link (available for 48 hours).
CLICK THE BUTTON BELOW TO RESERVE YOUR SEAT:
Finally ready to make the money you deserve?
Here's what to do next:
1. Register (takes 30 seconds)
2. Mark your calendar with your chosen date
3. Show up ready to implement (bring a notebook - you'll need it)
This training is 100% free. No credit card required. Just 90 minutes of practical, dog-industry-specific business training that actually works.
The only way you lose is if you don't show up.
Can't make it live? No worries - register anyway and we'll send you the replay link (available for 48 hours).
CLICK THE BUTTON BELOW TO RESERVE YOUR SEAT:
Quick questions:
Yes. Completely free. No credit card required. At the end, we'll share details about our £29 one-day Intensive for those interested.
Yes. Register anyway and we'll send you the replay link (available for 24 hours after the session).
This isn't generic business advice. It's 100% dog-industry-specific, taught by force-free trainers who've been exactly where you are. Everything is tailored to the reality of running a dog training business.
Yes to both. If you're new, you'll learn how to price and sell from day one (not spend 5 years undercharging like we did). If you've been around a while, you'll finally fix the gaps that are costing you thousands.
We'll be transparent: At the end, we'll share details about our £29 one-day Intensive Training for those who want to go deeper.
We'll have Q&A time built in. You can ask questions live.
Just bring a notebook and a calculator (or your phone).
Questions? Email us at hello@caninebusinessacademy.com
Quick questions:
Yes. Completely free. No credit card required. At the end, we'll share details about our £29 one-day Intensive for those interested.
Yes. Register anyway and we'll send you the replay link (available for 24 hours after the session).
This isn't generic business advice. It's 100% dog-industry-specific, taught by force-free trainers who've been exactly where you are. Everything is tailored to the reality of running a dog training business.
Yes to both. If you're new, you'll learn how to price and sell from day one (not spend 5 years undercharging like we did). If you've been around a while, you'll finally fix the gaps that are costing you thousands.
We'll be transparent: At the end, we'll share details about our £29 one-day Intensive Training for those who want to go deeper.
We'll have Q&A time built in. You can ask questions live.
Just bring a notebook and a calculator (or your phone).