DO YOU HAVE A DOG BUSINESS?
- DO YOU NEED MORE CLIENTS?
- ARE YOU ATTRACTING THE WRONG TYPE OF CLIENTS?
- ARE YOU WORKING ALL OF THE HOURS BUT STILL NEVER HAVE ENOUGH MONEY?
- DO YOU WANT MORE TIME TO DO THE THINGS YOU REALLY LOVE (LIKE TRAINING YOUR OWN DOGS!)
GRAB YOUR TICKET TO THE CBA CONFERENCE NOW!
(Places are limited)
DO YOU HAVE A DOG BUSINESS?
- DO YOU NEED MORE CLIENTS?
- ARE YOU ATTRACTING THE WRONG TYPE OF CLIENTS?
- ARE YOU WORKING ALL OF THE HOURS BUT STILL NEVER HAVE ENOUGH MONEY?
- DO YOU WANT MORE TIME TO DO THE THINGS YOU REALLY LOVE (LIKE TRAINING YOUR OWN DOGS!)
GRAB YOUR TICKET TO THE CBA CONFERENCE NOW!
(Places are limited)
Get a copy of our #1 bestselling book "Let's Talk Dog Business Strategy" here
CBA LIVE 2026 is a 2 day in-person business event focused on pricing, marketing, and sales
for force-free dog trainers and behaviourists who love what they do and want to earn well without feeling bad about it.
CBA LIVE 2026 is a 2 day in-person business event focused on pricing, marketing, and sales for force-free dog trainers and behaviourists who love what they do and want to earn well without feeling bad about it.
IF YOU'RE A FORCE-FREE DOG TRAINER OR BEHAVIOURIST
and you feel like your business should be working better by now read on...
You LOVE working with the dogs. You care a lot and you’ve put the time, energy and money into learning.
But the business side?
That’s the bit that doesn’t quite add up and it's driving you bat shit crazy because you just want to work with the dogs.
You keep telling yourself you just need more enquiries but don't know how to make that happen and the money still isn’t where you want it to be.
When you care this much about dogs, it’s easy to stay in the learning. Courses. CPD. More knowledge.
But no one really shows you how to get people to actually pay for it and that’s the bit we need to fix.
We know you want:
More time to spend with your own dogs.
More money to contribute to your household.
More money to spend on dog courses.
More clients who want to put the work in and learn about their dogs.
And if you want consistent £3–5k months without giving up the part of this you love you’re in the right place
IF YOU'RE A FORCE-FREE DOG TRAINER OR BEHAVIOURIST
and you feel like your business should be working better by now, read on...
You LOVE working with the dogs. You care a lot and you’ve put the time, energy and money into learning.
But the business side?
That’s the bit that doesn’t quite add up and it's driving you bat shit crazy because you just want to work with the dogs.
You keep telling yourself you just need more enquiries but don't know how to make that happen and the money still isn’t where you want it to be.
When you care this much about dogs, it’s easy to stay in the learning.
Courses. CPD. More knowledge.
But no one really shows you how to get people to actually pay for it.
That’s the bit we need to fix.
You want:
More time to spend with your own dogs.
More money to contribute to your household.
More money to spend on dog courses.
More clients who want to put the work in and learn about their dogs.
And if you want consistent £3–5k months without giving up the part of this you love you’re in the right place.
You LOVE the dog stuff. But the business stuff feels hard! You want it to work but you just don't know how!
You feel like you know what you need to do.
Post on social media
Have a website
Do some blogs and get all the SEO stuff set up
Be everywhere you possibly can
Be affordable
Be willing to work evenings and weekends (because that's the only time your clients are available as they work full time)
Yet you're still:
- Chasing enquiries
- Undercharging because you're terrified clients will think you're too expensive
- Relying on referrals and hoping they keep coming
- Working harder every month but not seeing the money increase
- Watching less-qualified trainers charge double what you do and you just don't know how they're doing it
- Feeling frustrated that clients just don't seem to get it
And here’s the good news (albeit annoying): It's not because you're not good enough. It's because nobody taught you the business side.
You wanted to train dogs!
Not to price properly, sell confidently, or structure offers that actually make money.
You LOVE the dog stuff. But the business stuff feels hard! You want it to work but you just don't know how!
You feel like you know what you need to do.
Post on social media
Have a website
Do some blogs and get all the SEO stuff set up
Be everywhere you possibly can
Be affordable
Be willing to work evenings and weekends (because that's the only time your clients are available as they work full time)
And you're still:
- Chasing enquiries
- Feeling frustrated that clients just don't seem to get it
- Watching less-qualified trainers charge double what you do and you just don't know how they're doing it
- Working harder every month but not seeing the money increase
- Relying on referrals and hoping they keep coming
- Undercharging because you're terrified clients will think you're too expensiveChasing enquiries
And here’s the good news (albeit annoying): It's not because you're not good enough. It's because nobody taught you the business side.
You wanted to train dogs!
Not have to market and run a business.
And that's exactly what we're going to fix in just 90 minutes.
HOW WE DO THINGS AND MAYBE WHY WE'RE DIFFERENT?
HOW WE DO THINGS AND MAYBE WHY WE'RE DIFFERENT?
We wanted to earn money by dog training.
We wanted to spend time with our family and friends and not work all the unsociable hours. We wanted to work with clients that wanted to listen to what we had to say about the knowledge we were learning. We wanted clients that would do the work and be interested in it as well.
We didn't want to work with clients that just wanted quick fixes and just wanted cheap solutions.
We wanted our passion to pay us and to make a really big impact on people and dogs we were working with.
So, when we realised that the typical dog trainer model just didn't seem to work for us, we started looking at other industries and seeing what they were doing. We tested, we tried so many different things, we threw money at getting enquiries, we tried things that we hated doing (including fucking social media reels haha definitely not for us).
We threw ourselves into learning the business stuff.
Off the back of it all we generated consistent £5-6k months and had the best relationships with our clients!
When we were able to rinse and repeat this we knew we wanted to share this with as many people as possible! And that's how Canine Business Academy came into fruition.
We realised that businesses go through 4 phases:
We wanted to earn money by dog training.
We wanted to spend time with our family and friends and not work all the unsociable hours. We wanted to work with clients that wanted to listen to what we had to say about the knowledge we were learning. We wanted clients that would do the work and be interested in it as well.
We didn't want to work with clients that just wanted quick fixes and just wanted cheap solutions.
We wanted our passion to pay us and to make a really impact on people and dogs we were working with.
So, when we realised that the typical dog trainer model just didn't seem to work for us, we started looking at other industries and seeing what they were doing. We tested, we tried so many different things, we threw money at getting enquiries, we tried things that we hated doing (including fucking social media reels haha definitely not for us).
We threw ourselves into learning the business stuff.
Off the back of it all we generated consistent £5-6k months and had the best relationships with our clients!
When we were able to rinse and repeat this we knew we wanted to share this with as many people as possible! And that's how Canine Business Academy came into fruition.
We realised that force-free dog businesses go through 4 phases:
WHEN YOU KNOW WHAT YOU SHOULD BE DOING IN EACH PHASE IT MAKES THINGS MUCH EASIER!
Most force-free dog trainers we meet are trying to do everything at once!
And what works for other businesses might not work for yours depending on where you are and what you're trying.
That's why we teach business in phases:
- START - It's just you doing everything, so let's keep it simple! Build your core 1:1 offer to work for your clients and price it to suit your income goals.
- GROW - You're fully booked at 1:1 now. You now need more structure and a different plan to sustain this level.
- BUILD - You're scaling, you need to add more support and look at documenting processes, marketing funnels, ad spend and PR focus.
- LEAD - You're stepping back and building something more.
WHEN YOU KNOW WHAT YOU SHOULD BE DOING IN EACH PHASE IT MAKES THINGS MUCH EASIER!
Most force-free dog trainers we meet are trying to do everything at once!
And what works for other businesses might not work for yours depending on where you are and what you're trying.
That's why we teach business in phases:
- START - It's just you doing everything, so let's keep it simple! Build your core 1:1 offer to work for your clients and price it to suit your income goals.
- GROW - You're fully booked at 1:1 now. You now need more structure and a different plan to sustain this level.
- BUILD - You're scaling, you need to add more support and look at documenting processes, marketing funnels, ad spend and PR focus.
- LEAD - You're stepping back and building something more.
THE KITCHEN TABLE FRAMEWORK
Business is more than just marketing.
Most people focus on just getting more enquiries in. Now whilst this is an important element of your business, it's not the only thing.
Everything sits around four core areas:
- YOU - Your mindset, confidence, how to handle imposter syndrome, all the fear sits in here
- STRATEGY + SYSTEMS - What you're selling and how your business is structured
- MARKETING + VISIBILITY - How people find you and how they build trust with you
- SALES + MONEY - How you turn interest into paying clients
The kitchen table is where most businesses start, the late nights, the big ideas, figuring things out as you go, the convos with loved ones of "It's bloody hard work!".
It’s the foundation of everything we teach, and while the four chairs stay the same, how they show up changes as your business grows through the phases. We've designed our chairs around what phase of business you're actually in so you always know what to do and what to focus on next.
THE KITCHEN TABLE FRAMEWORK
Business is more than just marketing.
Most people focus on just getting more enquiries in. Now whilst this is an important element of your business, it's not the only thing.
Everything sits around four core areas:
- YOU - Your mindset, confidence, how to handle imposter syndrome, all the fear sits in here
- STRATEGY + SYSTEMS - What you're selling and how your business is structured
- MARKETING + VISIBILITY - How people find you and how they build trust with you
- SALES + MONEY - How you turn interest into paying clients
The kitchen table is where most businesses start, the late nights, the big ideas, figuring things out as you go, the convos with loved ones of "It's bloody hard work!".
It’s the foundation of everything we teach, and while the four chairs stay the same, how they show up changes as your business grows through the phases. We've designed our chairs around what phase of business you're actually in so you always know what to do and what to focus on next.
Who are Canine Business Academy?
Jo Moorcroft & Vicky Davies.
Co-founders of Canine Business Academy
We're not business coaches who happened to stumble into the dog industry. We're force-free dog trainers who happened to have figured out the business side of things by building our own businesses from the ground up, made every mistake in the book, and finally figured out how to make proper money without compromising our ethics.
Between us we've:
- Built 2 dog training businesses that generated over £100k per year, then
- Built Canine Business Academy from a kitchen-table idea to a global coaching brand
- Helped 2,500+ force-free dog trainers increase their income and reclaim their time
- Hosted the #1 dog business podcast Let's Talk Dog Business
- Written the book Let's Talk Dog Business Strategy
- Spoken at conferences worldwide about why making money and caring about dogs aren't opposites
We know what it's like to:
- Undercharge and overwork
- Rely on referrals and panic when they dry up
- Say yes to every client even when they're a nightmare
- Work evenings for free because "it's just a quick question"
- Feel guilty about wanting to earn more
And we know how to fix it - because we've done it ourselves and taught thousands of trainers to do the same.
NOTES From the Kitchen Table
A NEWSLETTER FROM JO & Vicky
FOR FORCE-FREE DOG TRAINERS & BEHAVIOURISTS
By Jo & Vicky, Canine Business Academy Founders - get our best advice and stories delivered straight into your inbox a couple of times per week. Designed to help you bring in more sales and understand business a little bit more. It's free!
NOTES From the Kitchen Table
A NEWSLETTER FROM JO & Vicky
FOR FORCE-FREE DOG TRAINERS & BEHAVIOURISTS
By Jo & Vicky, Canine Business Academy Founders - get our best advice and stories delivered straight into your inbox a couple of times per week. Designed to help you bring in more sales and understand business a little bit more. It's free!
Who are Canine Business Academy?
Jo Moorcroft & Vicky Davies.
Co-founders of Canine Business Academy
We're not business coaches who happened to stumble into the dog industry. We're force-free dog trainers who happened to have figured out the business side of things by building our own businesses from the ground up, made every mistake in the book, and finally figured out how to make proper money without compromising our ethics.
Between us we've:
- Built 2 dog training businesses that generated over £100k per year, then
- Built Canine Business Academy from a kitchen-table idea to a global coaching brand
- Helped 2,500+ force-free dog trainers increase their income and reclaim their time
- Hosted the #1 dog business podcast Let's Talk Dog Business
- Written the book Let's Talk Dog Business Strategy
- Spoken at conferences worldwide about why making money and caring about dogs aren't opposites
We know what it's like to:
- Undercharge and overwork
- Rely on referrals and panic when they dry up
- Say yes to every client even when they're a nightmare
- Work evenings for free because "it's just a quick question"
- Feel guilty about wanting to earn more
And we know how to fix it - because we've done it ourselves and taught hundreds of other force-free dog trainers to do the same.
THE DRIVE...
To help force-free dog trainers build real-world businesses that feel good to run and actually pay the bills. We do this through straight talking business strategy, coaching, and honest conversations for people who give a shit about their business, and want to do better for dogs, for clients, and themselves.
To inspire and raise the standard in the dog industry by making business skills as essential as behavioural ones so the trainers doing the best work can stay, grow, and lead the way.
THE CBA ETHOS...
- Give a shit: care deeply
- Get shit done: Take action
- Be unapologetically you: No pretending
- Keep it raw + real: say what others don't
- Progress over perfection: messy counts
- Practical as hell, personal as fuck: strategy with heart
- Don't be a dick: Total welfare for all
CANINE BUSINESS ACADEMY'S VIDEO PODCAST!
A SHOW ABOUT HOW TO RUN YOUR FORCE-FREE DOG TRAINING AND BEHAVIOUR BEHAVIOUR BUSINESS.
REAL TALK FROM REAL PEOPLE.
CANINE BUSINESS ACADEMY'S VIDEO PODCAST!
A SHOW ABOUT HOW TO RUN YOUR FORCE-FREE DOG TRAINING AND BEHAVIOUR BUSINESS.
REAL TALK FROM REAL PEOPLE.
THE DRIVE...
To help welfare-first dog trainers build real-world businesses that feel good to run and actually pay the bills. We do this through straight talking business strategy, coaching, and honest conversations for people who give a shit about their business, and want to do better for dogs, for clients, and themselves.
To inspire and raise the standard in the dog industry by making business skills as essential as behavioural ones so the trainers doing the best work can stay, grow, and lead the way.
THE CBA ETHOS...
- Give a shit: care deeply
- Get shit done: Take action
- Be unapologetically you: No pretending
- Keep it raw + real: say what others don't
- Progress over perfection: messy counts
- Practical as hell, personal as fuck: strategy with heart
- Don't be a dick: Total welfare for all
Follow us on the socials!
Follow us on the socials!
Follow us on the socials!
Follow us on the socials!
If you're having any problems or want to get in touch with us, please email hello@caninebusinessacademy.com